Page 7 Advertisements Column 5

Dominion, Volume 5, Issue 1432, 6 May 1912, Page 7

' Street, Wellington,; an expert, Banking, Insurance, Shipping, 'AdApril 17th, 1912, vertising, Law, Finance, and a host of other subDear , _ jects ars all special lines, each requiring a.lii'o. In answer to my note telling you of my recent study to get up thoroughly. You or'l don't want purchase you write asking, "What on earth are to swat up everything about them, but we never ■ you going to do with that huge encyclopaedia?" know'the day a sound general knowledge of any Suppose it never occurred to your brilliant in- of them would be useful. The Encyclopaedia tellect that I might want the book to read? But Britanuica gives you just that knowledge, cutting that is what I got it for, and what I'm using it all the superfluities and boiling the waiter down "• ■ for, every clay since it arrived. As you know,' into prime essence of facts. Perhaps-the office , I'm rather keen on the Know How and Know doesn't expect you to know ,what a Floating'' Why of things generally, and I've always wanted Policy is or how to draw a Sight Draft, but if yofi an encyclopaedia that J could rely on for a good do know 'em, and your chief knows you know ' bag of any information I went gunning for. 'cm, it's preliy certain, io tell when, it vacancy When I read the advertisements of the Encyclo- | for promotion crops up. Tour business may liav-j paeilia Britaunica and the prospectus which I nothiug to do with' furniinir, or flying ' sent the coupon for, I admit that my expectations machines, or mangles, or missionaries: ' but" '• were raisad so high I needed a telescope to keep if someone', interested in any of tlieso" '■ •'em iu sight. But, as the scientific chap said when happens- along and drifts into ' General'" he was trying experiments to get a new explosive -chatter—and you know how one works round to and was blown through the roof, the realisation all sorts of subjects even iu business talks—and , exceeds my highest anticipations. you can hold;up your corner of the conversation- ■ Honest, this new Encyclopaedia Britannica is with credit to yourself, it's wonderful how'a' a wonder. It "doesn't-matter whaf subject I want general .impression gets floating round that ■-' to look up, I find all I'm looking for and a heap you're an over-the-avorage intelligent chap, and of interesting facts that I didn't know I wanted it's just that kind of impression lifts a man one ' because I didn't know they existed. It's sur- up the ladder-when, the chance conies. Thou, prising the amount of ignorance a man packs iu again, you have a'coupic of bright youngster. , -,, his make-up without knowing it, and the gaps and 'don't you think it's a fair thing you should ' , only come to be the worst kind of "aching voids" give them a chance to soak up all the" education when we kuow'we have 'em. A hole in your that's, lying round? 'Bobby iV. old eiioiiffh to knowledge is like a hole iu the back of your coal. appreciate the E. 8., even if he only starts to You may be quite happy so long as you don't use it to-read up the ripping- articles on-Football ■ know it's there, but as soou as you do you've on and Cricket, and every sort-of sport and game. If ' uncomfortable feeling that everyone in sight has he.gets the habit of referring tir it for that sort of his eyes glrnsd on it. It's like a man mis-using thing, you can bet he'll keep it.up when he wants or inis-pronounciug some word lie picked up to get at more serious .facts,', And though you wrong as a youngster, aud then finding , out at might doubt whether a girl is likely to turn down last it is wrong. It didn't hurt him all the time Annie Swan and .Charles Gar-vice for a course of lie was using' it wrong, but when he finds it out the E. 8., I find, that my own girls are beginning he. gets hot all over aud blushes to his boot-heels to drop on to it to dredge out articles on Lace, when he thinks what an ass people, must have . Cookery, Costume, Embroidery, and so on. Audi ■ thought him all the time. That's where the reckon it won't be long before they.get to looking Encyclopaedia Britannic;! is useful. It corrects what the same E.B. has to say on the Prohibia whole lot. of wrong ideas and impressions one tion question and Taxation. Anyhow, my youngformed—probably from incorrect or insufficient sters are starting out in life with a colleeti-iii of -,'." data—long ago, aud never had an opportunity or knowledge that they can depend on as being inclination to read up again. The Encyclopaedia absolutely "certain ami correct, and (hoy won't Britannica is strong on supplying the inclination be handicapped with the incorrect impressions too. It is so well written that you can enjoy I've spoken of back a piece, reading articles on the most out-of-the-way sub- . Altogether I feel -I've made one of the best jects. Some of the history and biography stuff investments of my life in getting this new KB. L .'•■- has'as much grip in it as the hottest bestseller was a bit scared at first that the , price was going "'-' fiction, and you have the estra satisfaction in to be a drag on me, and that a guinea a monfV ' reading it of knowing it's all true and something was more than I could afford. But. after going. ... you ought to know. There are piles of illustra- over the thing carefully I.decided "that.the. tlijug... : . tions— some of them in most beautiful colours— I could least afford to be without was this E. 8. ,; : and these' often start one in to read the accom- so I signed ou for the payments, I worked it ■ panying articles with real enjoyment. There out that there were other books and magassines ' are good and plenty maps, and.they're stuck in I could cut down on and a theatre less iiow and amongst the letterpress just where you want J em then, and other little, economies B could better —a much better plan than having them in a lump afford to make, but somehow I've found that at in one volume so you have to put down the the end of the month I manage to find the. neces-,'. volume you're reading to get the map volume sary guinea without any serious inconvenience, to look at. and I'm keeping on smoking the same brand of lou ask me. why, I'm buying this Encyclopaedia tobacco and haven't had to abandon my Sunday Britannica, but I might ask with a lot more cigar, or a night .at .the Pictures, or any such . reason, Why are you net buying it? Even if you uproarious dissipation, io keep up my payments. 1 don't want it for the sheer pleasure of having I took iho India paper set, and would strongly an A-to-Z up-to-date library of reference at your advise you to do ditto. The flexible. leather" . elbow, aud of reading the writings of the pick of binding makes i lie volume a treat to handle, as the world's basket of authorities in eveiy pos- you can double it right, buck like a Gd. papersible line, there is a more practical reason that back novel and hold it in one hand, or, if you're may hit you dead-centre. 1 know you're in a reading at a table, it opens flat out without any decent billet and have a comfy home and all that of the usual ju-jitsu struggle and violent prosort of thing, but I don't suppose you're going tests a big book usually makes. By the way, to be content to sit back and say that's good you speak of a "huge" encyclopaedia.■■ The. enough for you and you're not hankering for a Encyclopaedia Britannica is huge all right if biggerjob or better pay. Well now, what are you mean the amount of matter in it or the value " you doing to make yourself worth these? You'll for the price charged; but you're 'way off the admit that the more education a man has, the track and bushed bad if you.fancy it's ,any of more money he's worth. You may say no en- these fifty-fat-volume things that you. need to cyclopaedias can teach you much in your ownbusi- build a wing on to the house to accommodate 'and " ■ ness. Its doubtful ij: the Encyclopaedia Britaunica takes a , separate furniture van to itself if you'ro ■ ■■■ can't though. Remember that the men who moving. My India paper set- makes a single row write the articles on subjects touching your biz., 30 inches long, and I can lift the lot in one hand and every other, are the acknowledged masters —and I don't claim to be in any Saudow prize- ■ and leaders on them. They are practical experts pupil class either. . ...... who have mostly a solid lifetime of experience All the bindings are beautifully rich and handand research back of them. And if they tell you some in appearance, and even the missus (who. some things you know already, it's sort of con- as you "know, is a bit particular about the looks ■ soling and comforting to know that your own of our sitting-room) has to admit that the books ■ ■•' views are screwed down and rivetted home by and bookcase are an' ornament to it.. I'm proud these authorities. But it isn't only education on °f them myself, and pat myself on the back every" '■' : a man's own special business that helps him along time anyone comes-in and notices them, and in the world nowadays. It may be the last thing shake hands warmly with myself every time" I in the world you'd think of as connected with take a volume down. Take my tip and get a your work to know where Yap is, or what crude set while they're still to be had at the same price petroleum is worth, but if for some out-of-the- as I'm paying—l hear the price is to be bumped way reason the boss wanted information on these up shortly. And after you've had it a month I'll points, it's going to impress him a lot if you're bet that instead of asking me what on earth I'm ready to hand it out to him. doing with my Encyclopaedia Britannica you'll And besides that, there are so many side-lines be asking yourself how on earth you've got along connected with the average business, but not up to now without one. really a vital part of it,'that you enn't be ex- ■- • Tour Old Pal, ported to have the sunie knowledge on ■■them.-iUg • ■ -.-. : ; If you wish to have full particulars of the temporary offer of the new. Encyclopaedia Britaunica at the Minimum Price, with au illustrated prospectus; of the work, ■ write voilf name aud address here, tear it off, aud post it to -the Cambridge Uhiver'sitv Press, SiHa-Vv^ Street, Wellington (P.O. Box 142). " . ;■'■-: :;. v ; ; ~' '. ':,-.. -■• Name ,___ '_.. ' _._ ■ . ... ; Wd. is ' . .. ;. / '"'" ■■■'' Add™™ . .;' - • v •:■:■.-•.;■,■.'.'