THE D.C.A.

Dominion, Volume 4, Issue 1031, 21 January 1911, Page 20

THE D.C.A.

- The D.anncvirke, Co-operative Association, Ltd., general merchants and ' commission, agents,; whose very 1 fine,' 'bkck.-ofrbuildings is' pictured in -this issue;, was established in .1899 in. a -••small, single store on the present site, '-which is situated right in, tho-hea-'r.t cf : . : the town: There were t-hen'abbut twelve ■■•.'hands' employed, while the staff now . engaged -numbers over fifty. The present .buildings, .which were > ercctca in 1902,ivaro. a'handsome'. brick, ; block of

three stories, which have a frontage of ninety feet to High Street, and 0110 hundred and,.thirty feet to Station Street, and which cover over 30,000 square feefcof'floor space. The place is lighted throughout- with electricity, .supplied .by the company's .own plant. The latest system of cash carriers is in ''t6'gue',"aftt eVcry v "dep'irtftieiit" '"is" -connected with -the cash desk, which is fitted '.with ail electric-driven departmental cash register. The departments are, very extensive. They include grocery, produce, seeds, ironmongery, household furniture, crockery, drapery, millinery, dressmaking, clothing, and boots. and jtea-rooms, are on thd ifirst-floor, arid are largely patro.il-

ised. The business connection of the firm extends: oil the East . Coast to Herbertvillc and Akitio, north to Wai.pukurau, Jlakaretu, and Ashley Clinton, and south to Woodvillo, while in the Dannevirke 'district''itself," delivery carts traverse-the whole-country. On'o of- the features of the furnituj-q, ncss is the. factory plant situated;' 'in-' Burns Street, and fitted with" the latest machinery appliances driven by, a gas enjjine. Every description lof' household furniture is turned out, and commands a ready sale;. The chairman of dij'eetflrs of the company is Mr. \V. I<\ Knight j 31 r. S. Aslicroft 'is" general manager; . while the secretary is Mr. Carl L. Thomson.