THE INVENTIVE AMERICAN.

Dominion, Volume 3, Issue 912, 3 September 1910, Page 11

THE INVENTIVE AMERICAN.

: A very cunning shopping innovation -is reported.:froin : New York. The ingenious tradesmen of that town noticed, that,j w.hilst, their' brown paper parcels- and tho white.paper.packets.of.chemists were,' invariably left on' the counter to-be sent to' the. purchaser's house, the fancy, boxes of' the candy, merchant' were as proudlycarried by .even; tho -smartest customers. Evidently/ they said, there is a psychology of paper and string; and they-set- to work ;to study it, with the. result-(shades of William Morris!) that ladies will now tind'their goods tied up in string and paper whichniatch their dresses... No lady, it is believed, will hesitate to carry ii packot.:of reasonalilo size which assists her colour scheme, and the delivery ex-, penscs of shops trill thus be enormously lessened. Tho ftht point is, of course, whether this fashion will spread to England. '.•Wβ -foresee complications. Why should the attendant swain "bear bundles which, it may lie, clash with his socks, his cravat, or his. eyes? "'Or will string and paper ■ be' forthcoming in all tho hundred and one. varieties of black and ,grey striped trousers? Again, shades that match.in tho artificial lighT; of the stores may cry aloud in tho street. We should have thought that, "■ if delivery expenses really demand some such revolutionary measure, if would be cheaperj to bribe the.modistes to introduce brown as the prevailing colour, and continue'l using the old brown paper ns before.