NEW ZEALAND FARMERS' MOTOR CO., LTD.

Dominion, Volume 3, Issue 728, 29 January 1910, Page 13

NEW ZEALAND FARMERS' MOTOR CO., LTD.

f.There.is probably .no.:more completebusiness.in its .line' than that pf.the New' Zealand; Farmers' Motor Company^. Ltd., ■Feilding.: In addition' to. its large stock' of .beautifully-appointed cars,' it'carries every - conceivable article in .'the way of accessories. Business is transacted fronv Auckland,,in'.the north,;to:tho Bluff, in the south, and such' has. been; the; ontor-' prise, of; tho firm; that its Feilding estab-, lishmentis known, 'New Zealand IfeccaV of tho, .Motorist;", The place is. open:day. and'; night, but the -night ness is' usually confined to the hiring of cars, of which there is a good deal..; in 'Feilding '.'bwiiig-to '.its';central' position;' Expert irieohanios from'.London,, are. m charge of ;'tho:fitting.-.and,. turning depart-': ments.' in ..the and. there is, a complete eleotrical .plant'installed -for the recharging., of accumulators ,in - the ■ daytime' and, for; lighting tho premises at night. ''Amongst l other'featiiros' 1- i ti' v 'the: Workshops'is a.largo-vulcanising,ihnchin-ery:process. All' the .vulcanising'and retreading is performed ;by, tho 'most skilled workmen..' The, show: rooms,.,,fronting. Kimbolton, Epad, are stated; to be as large; and -as. fully equipped; asVany. in the Dohiiriiori. --.They; stock. the .following.: cars,' fdr.whicli the firm .has the New Zealand i sole agencies:--Woigel,, : Decauville,: New 1 A'rrol-Johristori,', Singer, ..Qregpire arid :comrneroial;;.yphiclesi '..;Theu , : there...are-;also, 'somo splendid- stocks .of; mbtor>accessori ies,'car.shed'Sundries; lampsj(sotne'of,the finest in- the' Dominion);laqies' : aid gentlemen's ;-motor, 'clothing,' frbm;-:,Ycra;. hoods; and.;alpaca■'• coats, to ■ ponchos,,arid: lunch' baskets,: thermos : flasks,' arid: nioioi'. horns.. In t'goihg'bver, ■!■ this, veryextensive V, stock, brie'gets a fair idea, of• the,ease and, luxury ,with; .which ■ the-. mOdcrri-'imotp'rist; may: travel -/at ','the •present'., tiirie.g. -I'h'o,-firm- : imports; all ; .itsvstock,'-directJvfromv;,'■ the: manufacturer. "•■ -..It.: employs''no ■ middle-; Tneni,'-;Cars-jjiay,:bo'indonted-.to cost from : a275- ; ;to'^iool).;:':i';'';V'?;?';'i!^2;J i . ;.;-\}- :/ : .:; Another important branch'of.- the bust' .ness is that referring.to motor lorries, in; which, the company,is ;already,.doing; an.; increasing, business.' Tho motor lor-, riosiat present on : the roads in the, Now' -Plymouth.'.district, were,obtained from: the company,' and inquiries for such' wag-! ons have :been 'received.■ from-;as far • off ;as. Brisbane.; A' lorry •to carry two .tons, with' petrol'fuel, : can;'.be purchased for ;i!G2s.■:,' The advantage in possessing 'these ,ma'chines^'is; ; sb ;obvipus'.'that rib' doubt in . the- course,' of - a'; few;'years" they'- will be J Jas'; plentiful Ij in . tlio - districts';; as'''motor Cars .themselves.' ; . One 'of i:thoria'test designs in motor wagons is- the. steam motor" (six; ton) with trailer (four tori), ten ton in. all. '-Prices' range from .£650 to ,£750, arid terms;may. be-arranged.::, j.: With reference to'tho hiring.of cars, it is 'of interest';.to know that cars may be obtained'at from 10s. per; hour. Eight cars were placed at,the disposal of-the Empire 'delegates,":who; expressed' great satisfaction, at'the mariner in.which the vehicles oarried them rapidly.over.the country. - ''■■• The:business was started in,1907,- in: its,, present '■'' premises, whioh have •a/ '66ft.' irontage to;Kinibolton Eoad, ( Ju6t prioi' to tho commencement; .Mr.. E. Short, one of "the directors of the company, and in' .'ooriipany with .Mr. , H.", Stewart, -works manager,; visited England,',:'and'; fixed /up, all the agencies.: Tho firm, has worked up a' big mail-order, business, which, extends ;all over ..New, Zealand,-.,,,.. -\"■■.-., ;-,-' .'.■',- '■'■'~ The.: promises 'comprise : two; large, show-; rooms, i 46 feet by, 40 v feet;, plun room, waiting rooms, manager's office, arid -then at; the back, running: .through to M'Arthur '-: Street,• a garage - 58,'feet by 46 feet. The manager of this > very-enterprising company is Mr.'- E. J. Wackrill, who .has been the head of. the, firm'since its;, inception.' .;'• I: - J -V-:_' J" : '.■.:'■.'■':'.. -..; The Eatliff Land Agency, -Feilding, advertises for- sale: a fine, two hundreq-acro block;' suitable for mixed farming. The property includesa dwelling-house, stables aria other,outbuildings.,. :;-,;.. Messrs'. Gortbri'arid Sons, stocky auctioneers, valuators;: and stock, station, and commission agents, insert a-, list-of.their, sale, yards, in ..this issue.'-.-• The firm pos--sesses,the oldest stock auotiqneeririg business in the district.' -,- V ;■;:', ;.,-vV :' ;, j

graphically in this: issue. Owing to its geographical position,: Feilding is most favourably situated as a distributing centre,'and of this fact Mr. Cobbe has taken the fullest i advantage. The result' is an extensive. Feilding district i trade, and a : mail order business which-extends generally through to -Levin, Woodville, Waite-

A.Bid DEPAKTMENT SIORE. t'nrai and as.far north ; as,.Te.Kuiti. The •■ ■• "■ firm makes a.feature.of fourteen depart- _,. ..... merits, fourteen attractive window disinere is possibly no' department-store plays, while five travellers are constantly between Wellington and Auckland with scouring, the: country for business.. .The a wider business connection than that of t^jiS? 3 embraces drapery .in; all, ita Mr. John Cobbe, of Gilding, whose very tSSt^TSiSS^SSJSI^n&una premises are reproduced photo- sends out also; 27,000 mail; order circulars

manufactured article. Mr. Cdbbe employs sixty hands, and 'tho;business is solely oonducted by himself 1 arid'his son, Mr. Richard Cobrie. The present business was established in.IBBB, and with the growth of trado it.had been found necessary to extend the.building area, until now a whole block is nearly filled., B» present building has two frontages, one of. 132

yearly, -the.-last leaflet, and feet to Manchester Street, arid another of they are just issuing a twenty-page mail 75, feet to Manchester Square. Everything order catalogue, .whichi'is undoubtedly a except, goods manufactured'in New Zeavery fine production. The firm's origin-' land are bought direct in Great Britain ahty.in window displays was well shown by the .firm's-special Home buyers, bo during, tho Christmas : week, when there that everything is purchased to the'best was an. exhibit of ."woollen goods and advantage, and the consumer is not asked drapery ranging- from livo :sheep, to the to contribute; to' any; charges by middle-

irien>.''Mr,'. Jdliii'Cobbei the lichd'bf tho" bii'iiness '/os b"in ill King's County, Ireland, aud lie ts.no to I\cw Zealand in 1883. Before that time he had gained oxporienco in British stores, and ho was also manager . for, Messrs. Smith and , Caughey's well-known drapery establishment.

like many other industries, sepd-cleaa-, i ing has developed into a scwnee, in | which man's natural genius and ma-. 4 ohinory play a most important part. "w An absolute essential is pure wed. The* , advantago in this respect to farmers can* not bo over valued, and it is, ' especially interesting to not»' the .record work which was achieved ; last year by Mr. A. P. Palmer's Palmerston North machine''seed-cleaning plant. Mr. Polmor has.been in seed-dressing business in Palmerston' North for tho past 15 yenrs, and he now runs fifteen machines of the latest pattern, recent improvements having beon made by hio>c solf, after the most rigid investigation., - Mr. Palmer v was one of tho first to uso' machinery driven power for seed-cleaning purposes, and his seeds have won prizes ■ ali over Now Zealand. He contends that ho can now produce tho best possiblo,, seed with the smallest possiblo poroent- ~ ago of loss to tho grower. This ia a>' fact which should not be lost sight of by > farmers, who naturally wish to obtain the best results from their industry.

':.-' Ont\'o£.the finest'• and. largest stock*of. wj ..' ; iharhei's -and; saddlery; -rugs,bags:and■ rugs,, may\now bo 6eea_jn; the " : ~■..;.} business"'.premises _pf Mr. - G. B. Healey, ■■:>;;ov| Kimboltdn Road; t Mr. Healer"? saddlery business.;, is the oldest in';'.lh»;;,;;V,i .district..', '.''■-;';:■■ ' : i...''-^.i'i--,:i'.''--^''''^:v!'!\iAM

Mr.'A. Williamson, ladies' and gentlemen's tailor, Foilding, whoso announce- ~ ment aopoars in this issue, has 'been about nineteen yoars in fcusiness in the town. Previous to that Umo Mr. Williamson had experience in the well-known • . Australian tailoring establishments.,, of Messrs. Dnvid Jones, of Sydney, and Southwell Coultis, of Melbourne. A proof' of Mr. Williamson's skill as. a trades- I man is shown by the fnct that several of > his staff first taught by him are now in , . some of tho best tailoring establishments in Wellington and Sydney. Mr. William, son keeps on hand a very large stock of tweeds, and he makes a virtue of exccut- , ing orders most promptly. Ho intends , shortly to pay a business visit to Great Britain. , '