THE MARKETING OF EGGS.
VICTORIAS STYLE A .system of marketing eggs/which' is steadily growing'! in favour witli'.poultry: farmers ' in. .Victoria - is; Worthy :of -. imita-tion-in ;}N'cw/ Zealand; . .The,/system was first tried/as an experiment several: years ago,-"the. initiatory move in: the . matter being inado'by the Grasmere Cheese and ';Bntter .sPactory i'.Co.i ';which - decided to '• establish, a'collecting station; for .eggs at the . .factory.' :. Theeggs were , received : at the station twice 'a week,; men being . told off. specially/ to; count and -pack- them/for.transport .to..the; city. , In. order": to en- ; sure.' the freshness of the consignments each' milk supplier, wishing to become l a supplier of eggs-also, .was furnished;.with a, rubber stamp,.'bearing,/. besides/'/the name of tho .company, a distinguishing number, and bis. name- was;, registered , against such number.: in the factory re- : cord/:.By this-means the work of identi-' . fying the. supplier .of . any Consignment ; was/ mado : a most simple - matter. Consumers in Melbourne were quick to perceive that the guarantee/given by;;t'he . stamp 'was worth..money, and,the' demand , for the marked eggs, speedily oyertook'the" supply,- buyers • •readily--, giving .for, tho sound arid'.certain article more than the'y. would pay- for -its . unstamped, and unreliable -. competitor. .; Tho expansion of : this; preference- on/the, part', of tho con- ■ Burners, or corirse,''meant : enhanced re*, turns to .'tho poultry farmers.. Since its initiation at ; the/Grasmere .Factory eight or tea other butter factories liavo 'fulopi ;tedi.ihe system'; l arid the';dem'and for .the . 'certified . eggs Ms-/stilt/much ,in -excess; of the supply.' !}■/-/:;/ .'*; /: . -':/-/ Tho same :system could, no doubt be adopted .in :New Zealand .to tho benefit of : all- (»&erried.'' as- a side.: line -. to.: dairying .would/ be- greatly stimulatedand the; consumers in the tities wouldiv.bciA glad,-.;; o'-f. • opportunity > pf. buying eggs of guaranteed quality even'if, •, prices 'were, .higher./':..There}.'are apparently; three, grades'of', eggs on our. markets, —new-laid eggs, fresh eggs,'• and. eggs.' The ; nuiy bo uny. age, and even the . eggs/may m; old. enough to bo'/classedraslstaie.i Itibnly .requires >one 0r,.tw0,/of.: the/,'dairy /-'factories -to .make .'o,/start:. to" see//the .- system .adopted.' by.
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Dominion, Volume 3, Issue 727, 28 January 1910, Page 10
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323THE MARKETING OF EGGS. Dominion, Volume 3, Issue 727, 28 January 1910, Page 10
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