NOTES OF THE DAY.

Dominion, Volume 2, Issue 566, 22 July 1909, Page 4

NOTES OF THE DAY.

The Government has been receiving some praise for having bought a large area of the Daily Mail's expensive front page in order to' bring New Zealand lamb under the notice of the British public. From, the point, of view of: plain business, the advertisement was not a bad one It was wortK quite a good deal to have a million peoplj forced to read :;■ ;

Householders should their 'families f. aml.tho colony whieli provides the Enipiro \rith a Dreadnought and with tbo finest lemb in th« world, by; ordering wcolkly. supplica of oboioo New-Zoolwul lamb. '

And the advcrtißcmonb of tho lamb did not stop there. It wae copied, for purposes of comment, by Bomo of 'tho other paper?, such, for example, an tho Westminster Gazette, which observed: "Iho Dreadnought lamb muet bo our old friend who did not fear to lip down with the lion. But in this caeo it positively clamours to be eaten." But oven in framing its advertisements, tho Government should not forget that tho proprieties ought to bo observed. Mn. Balfouk seized upon the Dreadnought offer the other day to push the claims of Tariff Reform, saying, in effect, "houscholdcro should support their and tho colony which provides the Empire with a Dreadnought, by insisting on a duty on foreign meat, . Ho was very properly rebuked by Sir J, G. Wakd. Wo truet that Sir Joseph, will rebuke the official responsible for the phrasing of the Daily Mail advertisement. What-, over his motive in offering the battleship, •the ■ Prime Minister assuredly had no thought of using it to push our frozen meat. If is not very pleasing to'think that the patriotic offer of a Dreadnought has been made a meat advertisement, by the Government's agents. Wo hope that, if tho vessel is ever built—an unlikely ■ event —New Zealand's representatives in. London will bo restrained from having largo advertisements painted -on i(s sides. ■• . ■-. , ■■' ■ ' .-,■.'..... , :.• ■