Page 11 Advertisements Column 2

Dominion, Volume 2, Issue 532, 12 June 1909, Page 11

HOW DO YOU CLEANSE YOUR FACE? In the average case you lather yourself well with water and strictly injurious soap, and when you have lathered enough you rinso and dry yourself. In point of fact, you may not hare cleaned your face at all, and-in ninety cases out of: a hundred you have certainly injured your skin. Tho skin, you see, happens to be a wonderfully delicate fabric. It is full of tiny pores that easily clog, and, clogging causes endless mischief. You cannot clear these pores with ordinary soap and water. Ordinary reaps contain an excess of alkali, and so dry and harden the skin. Hard water .contains lime and noxious salts, and these roughen the 6lon. . No, if your skin is delicate and sensitive, and especially if it has been injured by any of these processes we have been discussing, cleanse it with Novena' Cerate. This is Mile. Rubinstein's latest specialty. Rub the Cerate well into the skin, leave it on for' a few minutes, then rub and wipe it with a soft towel. In that way tho pores will give up their dirt, and vou will have a healthful and delightful skin-bath such as you will find quite new to your experience. Tn winter, no matter how sound and robust tho skin of the face, it should never bo washed when one returns from an'outing. Novena Cerato ; keeps the skin deliciously cool' and fresh. -Numbers of "AIII6. Rubinstein's fastidious English clients use it for the neck arms,' shoulders, and .chest, because of the inimitable velvety touch it gives to the skin's surface. .■■ • ■..'.'.- Novena Cerate, in jars, 2s. and 3s. 6d\; Xoyenn. Face Powder, exquisito for drv or normal skins, in boxes; 2a. Gd. Novona "Sunproof Greroe, an-absolnto protection from'tho sun wind, and weather, in jars, 2s. and ,Is.- 6d. ' •Of lending chemists, or. direct, post free from.'Maison'VuliimvS) Brandon Street, Wellington., HeadJ)epot, 24 Grafton Street, Marfair, London,' W,, : '2