ONE GREAT IDEA.

Dominion, Volume 2, Issue 472, 2 April 1909, Page 4

ONE GREAT IDEA.

One great idea actuates the management of this Store, and influences its businoss policy. That idea is to servo you right, to mako this Storo an interesting and desirable place in whioh to do. your shopping. That, in briof, is the great idea, but in its application it involves a great deal of thought and effort: It means that the Store organisation must bo as perfect as humaJi ingenuity can make it. But tho best machinery sticks, some little thing goes wrong, and tlioro is friction. So with tho Storo, the best efforts are frustrated through some little oversight, and thero is friction with tho customer. If you find anything wrong with our Storo service, bo prompt to mako complaint, and so givo an opportunity of correcting faults. Besides perfect storo service, there must ho ample morchandiso of tho right sort, and prices must be reasonable. On these two points this Store oxcels—it is acknowledged to bo tho trading centre of Wellington, where evcryono is suro of good value. BRIDGE AND EVENING LACE COATEES, These garments are decidedly handsome, and aro eminently suited for tho purpose /or which thev aro designed. But it is difficult to givo you a correct idea or their delicate beauty in an advertisement. See them, and let your own oyes bo the arbiters of their beauty. , HEAVY WHITE LACE COATEES, open seam at back to waist, .finished with'lrish crochet motif; the whole bordered round tho edges with very dainty guipuro edgiug, at £2 12s. 6d. . .WHITE IRISH CROCHET LACE COATEES, bordered with wide heavy, guipuro laco insertion, at. £4 15s. WHITE COMBINATION CROCHET and KNITTED IRISH LACE COATEE, open seam at back to shoulders, new skirt, shaped short sleeves, at i.b lbs. bd. VERY HANDSOME MOTIF EFFECT LACE COATEE, beautifully mode, and panelled with heavy motif insertion; very full, at £5 15s. 6d. WHITE IRISH LACE COATEE, prettily shaped aud panelled with dainty crochet motifs, at £4 15s. PARISIAN LACE ROBES EOR, EVENING'. WEAR. These formed part of a special purchase made in Paris, and are now offered aticss than their real value. ' REAL SPANISH LACE ROBE, in white,- prettily worked in small floral designs, with material for bodice, at £5 19s. 6d. .WHITE SILK NET ROBE, handsomely worked with' soutache.-silk embroidery, in large floral designs, with material for bodice, at £3 10s. CREAM SILK LACE ROBE, worked into largo floral design with heavy silk cord; with material for bodice, at £4 19s. 6d. ~ BLACK SILK LACE ROBE, in a handsome embroidery design, worked with Van Dycked silk braid; material for bodice, at £4 10s. BLACK. SILK ROBE, embroidered with silk stitched braid into very pretty floral designs; with material for bodice, at £4 10s.