American Advertisements.

Cromwell Argus, Volume IV, Issue 208, 4 November 1873, Page 7

American Advertisements.

The Americans are far in advance of us in poetic advertisements, and some examples given by Harper's Magazim show that their genius in this line leaves little to be desired. What, for instance, can be more striking than the following blast of a trumpet, blown by a tailor in his own honour : Oh, come into the garden, Maud, And sit beneath the rose, And see me prance around the beds, Dressed in niy Sunday clothes. Oh, come and bring your uncles, Maud, Your sisters and your aunts, And tell them Johnson made my coat, My waistcoat and my pants. Again, a tobacconist thus advertises his establishment in the following beautiful stanza : Gaily young Ferguson bought his cigar, Bought it at Mulligan's, whore the best are ; When he wants fine cut or snuff for his nose, Gaily young Ferguson purchases those. I Perhaps, however, for exciting tender and | holy emotions, and exalting the soul above I the earth, nothing in modern poetry can be | ecpial to an advertisement of a provision shop, i which runs as follows : 0, say not I love you because the molasses Von purchased at Simpson's was golden and clear ; I The syrup, the sugar, the jelly in glasses, The crackers, the mack'rel, 1 know were not dear. • But when you came to me with Simpson's smoked ; salmon, And showed me his samples of Limburger cheese, ; 1 felt that his claim to be cheap was not gam» mi in ; I loved you, and said so, dear Jane, on my '■ kIICM. This mingling of poetry and provisions supi plies a great want, for, as has been truly said by Fuller, " Poetry is music in words, and music is poetry in sound; both excellent sauce ; but they have lived very poor that made them their meat." Poets now-a-days i no longer, happily, depend like Chatter ton I on the smiles of the great, but with grocers | for their patrons mav grow fat upon song.— I Pall Mall Guzette.