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Clutha Leader, Volume IV, Issue 197, 19 April 1878, Page 3

accumulafed money so rapidly that be did not know what to do with it. When he had rolled together fifteen million dollars, and had vainly endeavoured to find some outlet to his ever increasing profiits, his mind gave way under the absorbing cares of his vast business, and he is now a patient at an asylum for the insane. How easily that calamity might have been averted. If he had stuck to the conservative methods of many of our merchants, and refrained from advertising, he might have been passing* quitely through bankruptcy now instead of being loaded down with his uncounted millions. It is a dangerous experiment for a man who does not want to become rich to advertise. Or if he advertises at all he must advertise grudgingly and at long intervals, lest his profits should grow out of all proportion to his requirements, and he should find oneself burdened with wealth. Advertising conducted on the principle of devoting half the profits of a business to it, is, we repeat, a dangerous experiment. It precipitates a fortune upon the advertiser so suddenly, that the chances are even that he will not know what to do with his money.