The insanity of Dr. J. C. Ayer, Lowell, affords a terrible warning to the advertisers. Here was a man engaged in the manufacture of a pill, not differing much from a hundred other pills that may be obtained at any drug store. In an unguarded moment he made up his mind that he would- advertise, not in the picayune style of the ordinary dealer, but in a comprehensive sort of wa J» by which he could reach every possible purchaser of pills. He started with the idea of devoting' half of his profits each year to advertising. The result might have been foreseen. He
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Bibliographic details
Clutha Leader, Volume IV, Issue 197, 19 April 1878, Page 3
Word Count
104Page 3 Advertisements Column 1 Clutha Leader, Volume IV, Issue 197, 19 April 1878, Page 3
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