HOW TO SECURE BUCINESS.

Clutha Leader, Volume II, Issue 99, 2 June 1876, Page 7

HOW TO SECURE BUCINESS.

' ;. 'To sect^'bnJin'e's'f SB &!ti^ 1 largely coiin't' !'&jgiS«s^ H ft ; found that' in tFuV^oUjaft^iW'^liw^'' fpr advertising "is rfbmpaha'tiVel^.'iiothing to that ckar&Bcrtly „A me«H! l M--u nis:,, >berT^ large fortunes "have bee'ft' Hi aHe ! ; Jiy, $iis means. « Harper's , WebWy v 'for- >, fex- < ' ample, constdered^n iWpnV^h r^HfcHi\ifm n 'for' * scattered I ad vOTVfaitlgi**-^i'eQ&igafe v from te tfr'W 'mnme^nci'^m' feetes • JfliljafatedJ Ne^s'p^per^frpin '£&. -Jof.- '(Ti;°r.Thr '^Bw'^oifk } 'VV^eklf tf riJ : 'VunprecMvefe-Vfrorii^s .to the latter price being 1 "for no'tfe^inr' among the. news. The "Netf' J&orjc' 4 WeeklW'a story paper,; receives, d'Gs per line.' The' 1 'i^ftesid? Companion,' ' Harper's Bazaar/the * Scientific 1 American,' and others, charge 4s pen' line, although the last-named! papkiy fo protect- its-- .smaller : adV'etti^fs'- against laeirig' qxershhdpwed; has'fcdovfted the pe^uTa^'rnle'i'of chargiftg'lfc Id per line additional for, ad vertißemerits over four lines in a certaJn^.r.t ofthe .sheet, de- ( voted tp this "'f/UT^bie. ' The^- IJar£er dailies^ i ; n- New 7 Yoi?k. Receive from TOd to Is 8d per lifts for Ordinary advertisements, and 4s t?d (H per line fortifijtic^s inserted a'm6ng , ' ,, -She : generdl 'heading!: matter.. The : WmsilVits expended by certain ad v.erfjEsfei*s£ ? though o'fteh" ter aggeratedvbavb'bee'Avtver}' large. "'Ten j ears/ ago. when .boldness^ wasM'&ss a* Mbhl^itfz&fyi V £3o,'(W- tM spent by one'firm in New York for; a year's advertising.. Since that time ithe same sum has been expended .repeatedly. A Ea.tent medicine dealer in New York as several times advertised* to* the ttnßunt.of-£so,ooo'a'yeatf ' ''To' ad^i*' > ti.se to the extent of £20,000 a year excites little. surprise ih the United States, jiiid mady^ naW^'ini^t be ; given of those who do "notf^'use 'less than £10 ? pp0 ; ;or: ;X15,OQO;;l6r f thmt< ; feS^'. Advertising^."'- Seme pf the ''iar&er'r'incorp6rafe'd com^ a^As^are^nlsip heavy advertisers. That^isia peculiAlhfeature in -this .gauntry-,, as- ptiost of jthose ins\4kfe^s&%dvettiii!idL? in,-, Ej,irbp t e by a jbrieficard; if at ail; \ 'flid'7 Ujifyn:< M^ cifici Railway r Company,' arid- also the' '■rfortherri .Pacific/ are statedi to have hft-ye^tised tn the extent ; ' of j between SlOiOOO; and £1 00^000 .in, a" little over two years. y Iriiuas&nce 'Companies exr penib lai^'fßHfoiint^ i-n"' this-i^iyy and' 6nnkiVig-libusesj brokers, and those con 1 neeted f with' 'shipping: interests., all find .advan£f^&u» i The -faith of A piencanslitf ad;mtising "|pj«,y ' be shown fa \be fac.tr tfcet newspapei^phblishers and- the largest ; adverrising agents' are , (^rM v ' : jiM%) advertisers)' oi £700° iimti&ti.ipMd ioy^ the'SUri' fer"an i a^iyerti^emeut in one number of a puMicaJi#na. %$# weekly rpaper '■■ •".wluefc \Sr hAjpppfced:* itv have the largest circulation! j..9i the country i the 'New York Ledger,' gained it almost exclusively by advertising. In 18(57 tin Government tax. was.7Cpl!.eatejd.ipp ; nearly

<tH,i)OO '000 '"'worth of fi IwTtise wonts. , .nVw York'fitvite p.p-l •:'•!!:•;:• •',:?■' '"''JO ;iX nt .'i'pi.':- ••G;it , <•> .v.-i.^-h lise c.ii.y ibii.t* -jiiiid- over iil6:')oi;, i'' |i;| t'»;ey")h'i.'.. CV")!), riostoa, £*Lo(il\.'«vii.ci I, 'ca-i 1 H-^OO, Ch.icaQ^&;{ -,:)y \ X vA ri'* Or'<i;\i\<: .-;r;d L'.iiilfi, H.'ltfft OV«T .C'/,bO(), fn thd ii ye years -l'S(jy-T; J 't'to «ui>oii!i-'; paifi by i'y. r 77^auiyuo^' jyvyy ■. T , nu.-jt Jitiv't vA\<v\Ac\ '7 ' :, ' N, " i 70 ait-* uuftlly.' " r..pr^,r* >-v*«*