MOVE TO LAUNCH SALES DRIVE ON DOLLAR MARKETS
Received Thursday, 10.30 a.m. LONDON, Oct. 19. The British Government tonight offered to go into partnership with individual manufacturers willing to launch a saies drive on the dollar markets. The Export's Credits Guarantee Department offered to guarantee manufacturers against a proportion of any losses they might incur. Orders went out tonight for a corps of hand-picked super salesmen in the great British industrial centres to make immediate approaches to exporters and potential exporters to interest them in the new scheme — the first new plan announced officially as a fol-low-up to the devaluation of stirling. The Exports' Credit Guarantee Department, which is empowered by "Parliament to undertake risks amounting at any one time to £600,000,000, is extending its previous services by offering _ to give guarantees in connection with market research, advertising and stock maintenance in America.
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https://paperspast.natlib.govt.nz/newspapers/CHRONL19491020.2.20.2
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Chronicle (Levin), 20 October 1949, Page 5
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143MOVE TO LAUNCH SALES DRIVE ON DOLLAR MARKETS Chronicle (Levin), 20 October 1949, Page 5
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