Price Cuts Forced In. U.S. Christmas Sales
XEW YORK, Dec. .19. The Amei'ican public are getting away to a late Christmas rusli this year, and oulv after a' last-minute flnrry of price cutting by nervous retailers. After a six weeks' slump, tlie retail trade is at last beginning to concede tliat it may be a Merry Christmas after all, as it finds saies belatedlv climbing to 1947 levels. It appears unlikely, however, that the total Christmas saies will equal last vear's all time record. While unseasonable weather has been receiving the most blanie for l)ad business, it is now apparent tliat the more liltely reason i.s the public's serious resistance to the prevailing higli prices. Amei'ican stores, this Christmas, are loaded with every conceivable type of article to tempt gift buvers, but the man in the street, waging a hattle to keep up with liviug costs, has been adopting a wait and see policy, in the hope that prices would fall. From his viewpoint, the policy seems to have pail ofi' in a current round of price cutting.
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Chronicle (Levin), 21 December 1948, Page 5
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178Price Cuts Forced In. U.S. Christmas Sales Chronicle (Levin), 21 December 1948, Page 5
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