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A. W. ALLEN I.td. FASHiON BEGINS WITH A BERLEI \ 1 * 1 % v ' - \ \ \, li,Uv.v ' . , / j jf' | ' - ••• • ■ sv Mt %>.■', , i y\ I !'J . , «. • / jjjr^ " ■ ' ■ . - ' " ' 1 • " ' I. . . ; New Fashions Need • New Figures r /'U j . v ''**" ■ * - M| prrien once sacriRced health and comfort for a wasp Waist . Then later sacriRced their Rgures for a shapeless and disastrous freedom. Women today have it both ways . . . achieving the charm of Victorian curves and and freedom too with supple , anatomically correct Berleis that coax inches off the waist. For women' s physicdl well-heing has always heen a prime concern of Berleis, originatQrs of the basic Rve-Rgure-type principle of corset Rtting. When your Rgure is refashioned by yojur iriie-to-type Berlei, you know that your health, posture dnd Rgure beauty too, are receiving expert care. 0 / . .. /•'" k . - ' ; LEVIN'S BUSIEST ST0RE

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/CHRONL19480802.2.40.2

Bibliographic details

Chronicle (Levin), 2 August 1948, Page 7

Word Count
132

Page 7 Advertisements Column 2 Chronicle (Levin), 2 August 1948, Page 7

Page 7 Advertisements Column 2 Chronicle (Levin), 2 August 1948, Page 7

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