"New Look" Frocks Proving Unpopular
Received Tuesday, 8.50 p.m. LONDON, March 9. "New Look" frocks are proving so uiipopular with British women that some stores have reported that nine out of ten long frocks being sold are v being returned 'for'-'shortening. One Cambridge firni has developed a new secondary industry by making patchwofk rugS out of the discarded remnants. A large Londoii manufacturing firm said it had decided to discontinue xhaking "NeW Lobk"- women's clothes becaiise .so much' difficulty was , being experienced iii selling them. A- -buyer in one large London store said that out of 43 "New Look" coats sold by his firm- in ohe day 41 were left bdhind to "He shortened.
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Chronicle (Levin), 10 March 1948, Page 5
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114"New Look" Frocks Proving Unpopular Chronicle (Levin), 10 March 1948, Page 5
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