MAN WHO SPENDS BETTER OFF?

Chronicle (Levin), 2 May 1947, Page 5

MAN WHO SPENDS BETTER OFF?

(Spccial Covrospondcnt.)

Received Tluii'sdav, 7.0 p.m. LONDON, May 1. Against a background oi growiug ptiblic reluctaiioe to save, tlie national savings moveinent lias lauuched a new eampaign. It is cnlled the "Silvcr Liuing" and the tavget is £1,000:000' daily. The slogan is "One Million a Dav Keeps Infiation Away," and lt is lioped that £366.000,000 will be saved by the jiiiblic during the 1!)47-4S (inancigl year. . lliT -, . The eampaign was lannelied at the (iuihlhall, London, and aiin.ng Ihe speakers was Viseonnt Montgornerv. • Britain, he savd had not nmeh else to show today for all the wealth that poured 1 1 1 1 1 during the war hui victory. " Financially," he contmued. "we are poorer than ever. There are sorne who thmk that pros]»erilv will be provided for us by the State. Never was theie a preal'er error. The State niust provide Ihe opporlunilv and make ceriain that it is fair l'or all. Atter that it is a matter lor eaeh oue of u«s to pull his full weight. The enemies today are debt and siiorl age and these must be defeated." _ The .Manchester (Juardian reniarks that tlie eampaign is lannelied against the unproniising baekground that in vecent weeks savings tigures have fallen steadily and last week's net return was lcss than one half of the new target figure. Wilh the underlymg trcnd of priees coustantly towards higlier levels, the pubhc gcnerallv are graduallv awakening to a realisation that saving in oue vear has not, up to now, alwavs meant effective spendmg in the next. The advantage, in faet, so far as pi'iees are eoneerned, has moi'e f're(piently lain witli the man who spent rathei than the oue who del'erred his spending.