Page 6 Advertisements Column 3

Chronicle (Levin), 15 February 1947, Page 6

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.v . i 100 OCTANE" REVOLUTIONISED FLIGHT m m ' WMMMM ® useful dead &8888a v LOAD WEIGHT USEFUL DEAD LOAD . WEIGHT The greatest problem in making air transport economicat was the fight against "dead weight" in aeropiane engines. Jn v:%. 1918, for exampie, 2.5 Ibs. of engine , weight were needed for every one-horsepower of power produced. But that figure of 2.5 Ibs. has now been so reduced that the ratio is one H.P. of power produced to every I Yb. of engine weight. All the weight thus saved has become avaiiable for'extra "pay load" — thanks tq :''c the extraordinary work of petroleum scientists. This success is the story of the search for 100-octane aviation spirit — -a problem solved by Shell in 1934. 100-octane fed the air fleets throughout the war . . . and feeds them now. Shell's leadership is the result of , unceasing scientific research which continues in peace as in war. SHELL © PIONEERED "IOO OCTANE" You can be sure of SHELL ^ The Shell Company of New Zealand Limited (Incorporated in England). *