The veteran smoker had been expatiating at the club on the merits of toasted tobacco, but his pal didn't seem much impressed. "Honestly," he said, "I can't see how toasting the leaf can make much difference, anyway!" The veteran laughed. ."If you were to brew a pot of coffee, my dear chap," he said, "from coffee beans which hadn't been toasted (or roasted) before they were .grouhd,. the stuff wouldn't be worth drinking. It's heat, skilfully applied, that brings out the beautiful flavour and-aroma of the coffee bean, and it's precisely the same with tobacco. When the leaf is. toasted (a rather complex pro'cess) it yields up its full flavour and fragrance. Oh, yes, there are several blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. And to my mind they're the pick of the basket. Every tobacconist stocks them."
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https://paperspast.natlib.govt.nz/newspapers/CHRONL19461031.2.4.3
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Chronicle (Levin), 31 October 1946, Page 2
Word Count
148Page 2 Advertisements Column 3 Chronicle (Levin), 31 October 1946, Page 2
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