Page 4 Advertisements Column 3

Chronicle (Levin), 28 August 1946, Page 4

Reputed to be 104 years old, Mrs. Mere Horomana died at Iwitea. Wairoa, on Monday morning. Her death was followed within an hour by the passing of her nephew, Henare te Kooti, aged 78. Mrs. Horomana had resided in the district all her life, and retained her faculties right up to the end. She is survived by five generations, and also by two sisters. She was 'a member of the Ngati Tahu tribe, one of the oldest on the East Coast. "Yes," said the wholesaler to the pressman, "new brands are always ctopping up, and quite often a heap of money is expended in trying to popularise .them. They don't always catch on, though, de'spite lavish advertising. No amount of pushing will push a poor line into favour. . As Abe Lincoln used to say, you can fool some of the people some of the time, but you can't fool all the people all of the time. But when a line is really tiptop everybody wants it. Look _ at our toasted tobaccos — selling like hot cakes everywhere! Why? Because they offer about the best value.in tobacco money can buy." The Wholesaler was right. "Toasted" is good. The leaf from which the five renowned brands, Cut Plug No. 10 (Bullshead) , Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, are made is of the choicest, while toasting frees them very considerably of nicotine. The triumph of toasted may fairly be considered the reward of merit. Also foasted taiiormades. No sore throat, no cough !