Advertisement for fitness
Sir, —To take M. Wagoner’s point one step further, despite recent awareness in this area of advertising, the majority of advertisements in this country that promote health, fitness, and “body-beautiful” programmes and products still depict the thin man competing with the iron man image, and the overweight woman competing with the image of a model. Yet not every country in the world promotes fitness from this psychologicallyunhealthy perspective. Physical fitness and attractiveness is as individual as individuals themselves. So where in the universal manual for good health and fitness does it say that rippling-musclebound men and proportionally-shaped women are physically more fit than heavier women and thin men? In extreme cases the quest for men and women to produce these images from their own “misshapen” bodies can actually lead to anorexia, heart attacks, and related illness. Open criticism of this type of advertising can only promote healthier attitudes and healthier advertising.—Yours, etc.,
L. M. CROUCHER. February 5, 1986.
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Press, 11 February 1986, Page 20
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161Advertisement for fitness Press, 11 February 1986, Page 20
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