hdwldndcanl TEETH LAST MAI GROUNDTHAT’S i@T FIRM? Plaque attack loosens a tooth’s foothold 24 hours a day, piaque builds up on your teeth. Its bacteria can not only lead to tooth decay, but can actually attack the gum fibres that hold your teeth firm. Plaque that is not removed may gradually be pressed down to develop a dangerously deep crevice between tooth and gum. This breakdown in the attachment, between tooth and socket can lead to the loosening of the tooth, or worse, the loss of it. Don’t give piaqu© the chance The key to strong, healthy gums — and teeth — is plaque removal. It’s a never-ending battle, because the minute you finish brushing, plaque starts to build up all over again. Proper brushing with new Aim toothpaste helps remove plaque and slow down its build up, whilst the fluoride in Aim toughens tooth enamel and helps fight decay. It’s vital groundwork towards strong, healthy teeth, , in good firm gums. . -- ‘‘ TAKE AIM. THE HEW WAY TO FIGHT PLAQUE, FIGHT DECAY.
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Press, 2 July 1983, Page 24
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169Page 24 Advertisements Column 3 Press, 2 July 1983, Page 24
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