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Polaroid Invents The Suh Camera , . ■ 'i' ■■ < >•. You've never been so sure of an instant picture. I An astonishing new camera and film system turns can imagine whatyou can save on film. And buttonandthepictureisdevelopinginyourhand. S ° Polaroid technology lets you shoot as much as Our Auto Focus .660 is $245.00* And also look ’ 5 OaQ llgnt. mtO gOOG piCtUreS’“IHuOOrS anO OUI youwantwithoutextracostthe"sunshine"isa ■at our fixed-focus Model 640 (with a "sunshine" Our own piece of the sun. ■ Thefastestcolourprintfilmever- 3^^^ -I We've put our own piece ofthe sun into this 600 ASA! battery m every new him pack technology torsi . amazing new camera to make it possible for Our Sun Camera was made possible by our YougetitallwiththeSun -3 'even beginners to take beautiful pictures every invention of an incredible new high-speed film Camera. ■ ' 5 time, in any kind of light —a colour print film of extraordinary light Our Sun Camera Auto Focus 660 811 j B > SOEk This system can actually turn bad light into sensitivity. At 600 ASA it is 4 times faster than totally automates the mechanics of i S • good pictures. Focusing and exposure control standard SX-70 film and records detail with . picture-taking. Sharp focus, balanced ’ Y 1 1 | fetyjv fiNKI are also automatic, freeing you to concentrate on much less light than ordinary colour film. ' lighting and the proper exposure are S the picture instead ofthe calculations needed to This film's high speed enables us to use a small set automatically. This frees you to S take it And, of course, Polaroid gives you sharp aperture, gving you greater depth of field with compose and shoot ' 'WSgL S beautiful colourprints in seconds. more detail throughout your pictures. Natural unposed pictures are easy. t: . Colours are sharp, deep and brilliant, and No more dragging people out to squint ~ ||| £ The light you use on every shot. development is virtually complete in 90 seconds.- in the sun. We’ll give you wonderful light MfiT ? Our Sun Camera adds proportional "fill" light undertrees, hatsand porch roofs. T: wherever it’s needed, indoors or out—extra surprising new use tor bonar. OurAutoFocus 660 gives you Sonar A 4 £ electronic-light that fills the shadows and yet ■ . v In our Auto Focus Model 660 is a unique focusing a "sunshine" reach of 2to 14 WMIIW S mixes with the natural light (so you don't get a rotating lens disc. Cued by our Sonar AutoFocus,.feet a foldingstrobe unit which protects lj|||P > ; -A yWiMik harsh flash look). ..one of four lenses on the disc locks in place for ■ the lens and prohibits accidental firing -1 MT llllWi ?■ The system decides how much light each • precise focusing from 2 feet to infinity automatic motor drive and close-up I®/,?,' x J< <i ■ picture needs, and gives it to you. And now our Sonar also works with fine electric capability from 2 feet. Just press the AW J V/ j ty This camera can save you money by saving; eye and electronic shutter to balance the film. Even in bright sunlight shadows which electronic lightwith natural light hhf Ms :<emed minor to you could stillcome out as dark SuperpowerfortheSunCamera. blobsmptctures.Butnowyoudonthaveto H I • ? ■ ■ ' "WiBWI v.om, where Lhesunisorwhere its shadows fall, far more capacity than our previous batteries s 3 iMi E» Whenyouwantapictureitsyours. Ifsbuiltintoourfilmpacfcand.stheonly H ® ComjxKes beautiful lightwherever Goodlightingisoneoftherealsecretsto ■■sun-shine-.Andifspowerfulenoughto I. ' W Bl S beautiful pictures.Andnowallthelighting recharge the sunshine in as little as 5 seconds -- Colo ; ' decisions are made'for you by electronic "logic" after eacn snot. t . -- - j-, , ~o i i . 5' dr S its -„ u • k /, NoectraxostForgetaboutbuying ' Available today from leading ' The scene tells the system how much electronic' flash and extra batteries. light to add to erase harsh shadowsand blend You can actually save money. You no longer - - Camera bIOFCo dilll vnCJTIISIS. \ ■ subtly with the natural light. ■ ■ , worry about wasting shots in bad light so you ~ ♦ 'Suggested retail price. Initial quantities limited Wt> I-Polaroid.Corp. Polaroid and'SX-7ij Sun I;
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Press, 1 March 1982, Page 12
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690Page 12 Advertisements Column 1 Press, 1 March 1982, Page 12
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