Men Disguise Greying Hair

Press, Volume CVI, Issue 31120, 25 July 1966, Page 2

Men Disguise Greying Hair

"The Press" Special Service AUCKLAND, July 22. Nothing is left to chance in the United States—not even growing old. An Auckland hair stylist, Mr Barry Winter, recently spent two weeks studying new trends in the hair cosmetics and styles in Honolulu and brought back news of the latest cosmetic aid for men —hair colouring.

The trend for men whose hair is greying to use colour has grown rapidly in the United States, where emphasis in business life is placed on youth and vigour. “The trend is supposed to have stemmed greatly from military men who wanted to remain looking young enough to do the job,” said Mr Winter. “So now instead of their having to have an •undercover job’ done with women’s hair cosmetics they now have their own hair colouring.” The new product will not be available in New Zealand for some time. In America it comes in four shades, from light brown through to black—with no fancy names to describe the colours.

“Everything about the product and its presentation is very masculine,” said Mr Winter. “And it is also very quick to apply—needing only about 10 minutes. It was found in America that a number of men who were going grey felt too embarrassed to do anything about it and yet were worried for they feared their

job might go to somebody younger looking.” Women’s styles have undergone some new development in the United States and Mr Winter discovered that the latest styles for the new season, which were released during his visit, were a distinct contrast to traditionally American hairstyles of recent years. “It seems the day of the inevitable ‘page-boy’ style is over,” said Mr Winter. “The new style shows a definite Continental trend with the hair short and tapered at the neck and sides.”

The “Dickey Bird” style,

as the new fashion for hair is called, was designed by the official hair committee of the National Hairdressers and Cosmetologists’ Association. It emphasises a small head look accentuated by softly waved hair which flips up into a crest on one side to give an asymmetric look to the silhouette.

For day wear the crest is more subdued and in the evening it is dressed into a high flare with the aid of hair pieces. The hair is waved softly, rather than curled, and the one colour look has been replaced by combinations”! natural shadings.