"Mod" Fashions Arriving Soon

Press, Volume CVI, Issue 31111, 14 July 1966, Page 7

"Mod" Fashions Arriving Soon

As everyone knows, the young English fashion entrepreneurs like Mary Quant and John Stephen of Carnaby street have started a clothing revolution that is sweeping the world.

Continentals and Americans have taken their mad mod styles to their hearts, but so far only a few examples have been seen in New Zealand.

Not for long. Men’s stores are now filling up with mod clothes of the most radical designs and more are on their way. They have a good example in John Stephen—a young Scotsman who realised the potential of mod styles and became a millionaire in

eight years on the strength of his little shops in Carnaby street, London. In the United States mod fashions are so strong that all the men’s and women’s fashion msgavines are publishing page after page of news about Carnaby street In France a Christchurch fashion scout recently noticed that anyone under the age of 25 without a “mod” cap is definitely out of the swim. Following Carnaby street’s lead, Paris

in springtime is apparently a sea of high and low caps in checked and striped corduroy, leather and vinyl. Now these styles are coming to Christchurch. Men’s

wear stores already have a wide range of mod caps in many colours, materials and designs. One shop has little double-breasted jackets, and the Courreges style trousers in big checks and unlikely colours, with wide belts, bell - bottoms and flappockets.

In mod fashions colour does not matter, and young shoppers in Christchurch should be prepared for anything. They will be seeing mod styles in colours never before used for men’s clothes, and in patterns that once would have been called “loud.” Retailers expect a big demand for mod clothing, and if it does catch on, Christchurch may soon start to “swing” a little to London’s tune.