Italians Praise Woolmark

Press, Volume CVI, Issue 31080, 8 June 1966, Page 25

Italians Praise Woolmark

LONDON. The Italian National Consumers’ Union has examined the Woolmark, international symbol for pure wool, and reported: “It's even better than we thought.” “We intend to tell our members," the union said in a statement, “that our close inspection has satisfied us that Woolmark involves consumer protection advantages we had not realised.” The union issued the statement after a panel of experts had carried out an inspection of the International Wool Sec-

retariat’s laboratories and of mills holding Woolmark licences to “assess the reliability of the criteria and procedures used.” The experts noted that all the Woolmark characteristics, including the pure new wool content, were subject to close quality control in order to maintain the prescribed world standards. The wool textile industry throughout the world had been consulted on the requirements of the Woolmark programme and this, said the union, had resulted in the

adoption of high standards of performance. In fact, it added, the Woolmark gave more than its advertising claimed, because it covered other characteristics ,in addition to specifying merely the fibre origin of the i merchandise carrying it. It i also extended its control to I such things as colour fastness and tensile strength, so “enhancing the quality of the . final product." Wbolmark was launched in : Italy last northern autumn. ■ There are now 393 licensees Jin the country.