Choice Of U.K. Buyers
'THE 1965 sales of British saloon cars on the home market have been analysed in an article in the “Financial Times.” The article shows sales of small cars were led by the B.M.C. Minis, of which 105,000 were sold compared with 45,000 Hillman Imps, which were second. In the “lower medium” class the B.M.C. 1100 was the biggest seller with 160,000 sold, and the Ford Cortina was second with 120,000 sold. The longlived Ford Anglia was third with 85,000 sold. In the same class, sales of the Vauxhall Viva were estimated at 58,000, of the Triumph Herald at 42,000, of the Morris Minor 1000 at 29,000 and of the Austin A4O at 16,000. In the upper-medium class the sales leader was the Hillman Minx, of which 75,000 were sold. The Vauxhall Victor was second with 61,000 sales, the B.M.C. Oxford and Cambridge next with 50 000. the Ford Corsair next with 45,000, and the BM.C. 1800
next with 14 000. In the large-car class the clear leaders were the Ford Zephyr and Zodiac, of which 43,000 were sold. The Rover 2000 was next with 16,000 and the Triumph 2000 was third with 13,000. Jaguar sales were 12,000, the big B.M.C. Westminster numbered 11,000 and sales of Vauxhall Velox and Crestas were 10,000. The article says the success story of 1965 was the B.M.C. 1100, but the slow progress of the 1800 was less encouraging.
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Press, Volume CV, Issue 31006, 11 March 1966, Page 9
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238Choice Of U.K. Buyers Press, Volume CV, Issue 31006, 11 March 1966, Page 9
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