ADVERTISING OF FRUIT

Press, Volume C, Issue 29515, 17 May 1961, Page 9

ADVERTISING OF FRUIT

V iews of Growers In Canterbury s e The Federation of New r Zealand Market, Process. s and Stone Fruit Growers' ’ Societies should request the 5 Government to require Fruit 1 Distributors, Ltd., to contri- . bute £1 to advertising New e Zealand grown fresh produce . for every £1 spent on its own advertising, said a remit ap- „ proved at a meeting of the _ market section of the CanJ terbury society held recently, s “This remit is an attack on j the protection enjoyed by an ;. organisation competing for a s market with our own pro- ” duce.” said a leading article ” in this month’s issue of the t official organ of the Canter- - bury society. “Growers have no floor price for vegetables . and no guaranteed profit 5 margin, and yet must com- . pete for a market with im- . ported fruit. r “Fruit distributors, we understand, market on a s cost-plus structure, and with » a tremendous advertising bill s create a demand at the ext pense of locally grown fruit a and vegetables. With their f inflated demand thus created t they turn to the Governi. ment for increased import s licences.” | The article said it was in ’ the interests of New Zealand to create a demand for a locally-produced crops. “The t shareholders of Fruit Distri- - butors. Ltd., rely on their e New Zealand growers to fill ' their auction rooms, yet com- ? pete with them in marketing 1 their company's imports. “It would, we contend, be e in the best interests of the auctioneers to create a de2 mand for our produce by the c suggestion in this remit, and ■ all parties would benefit,” the F article concluded. B A second remit asked the ’ federation to give urgency , to the commencement of an j advertising scheme and to . approach retailers and f auctioneers to ask for their . participation. 3 ======================= t - popularity. Mr Cook’s wife, formerly - Miss Rona Wear, is a for- > mer pupil of St. Margaret’s i College.