MONEY FROM LAMB

Press, Volume C, Issue 29510, 11 May 1961, Page 8

MONEY FROM LAMB

Change To Beef Suggested

“Realising that New Zealand received about the same income (£42|m) from the 14Jh lambs that she exported in 1955-58 season as she does now from exports of 18m lambs (£44m', 'I- wonder whether we should not turn our minds more seriously to increasing our beef production—not at the expense of our lambs, but supplementary to them/.* said Mr A. C. Wright in his report yesterday to the annual conference of the meat and wool section of North Canterbury Federated Farmers.

“Britain is by far and away the main market for our lamb. But how many more can she absorb at a price payable to ourselves? We hope to develop the North American market, but that will take time, and her people in the main have to be educated to eat it, whereas every market in the world is a potential market for beef. “I fully realise that this would entail extra capital expenditure, such as building up our capital breeding stock, erecting cattle proof fences, suitable water supply and so on but if our forefathers could do these things in their day surely the task is not beyond us with our modern equipment and facilities,” said Mr Wright.