Page 5 Advertisements Column 1

Press, Volume LXXI, Issue 21419, 11 March 1935, Page 5

,People you meet—sometimes they're I people you want to know better— take you at "face" value. •!And certainly if your teeth are dirty, dingy—your appearance suffers . • • you're not likely to be "asked" to join in the fun. iAnd your teeth can be dull, unattractive. Yes —even after brushing. For many toothpastes do not completely clean your teeth. 7 stains discolor teeth Colgate's removes all seven The things you eat and drink leave seven kinds of stains on teeth. For truly clean, sparkling teeth—all stains must be removed daily! Most toothpastes have only one way of cleaning teeth. 3ut it takes tuo ; ways to remove all stains. A scrnbaction to rub off some, an emulsive action to banish others. Colgate's has both! Colgate's takes off every bit of stain —even between the teeth, and in tiny crevices that the usual toothpastes can't even reach. For Colgate's brushes into a creamy foam! The emulsive action of this foam loosens most of the stains, dissolves them, and washes them away, i The polishing ingredient in Col\gate's—a safe powder such as dentists recommend removes the stains that are left—leaving .your teeth completely clean—gleaming! Refreshes your mouth, too! Colgate's tastes fine, too leaves your whole mouth feeling invigorated, tingling with the freshness of its peppermint flavour. The 7 causes of stains that discolor teeth Everything you eat or drink leaves some kind of stain on teeth. Some foods leave an actual discoloration. Others are not immediately visible. Yet even white bread over a period of time can stain, dull your teeth. Group No. I—Starchy foods; Group No. 2—Sugar foods; Group No. 3 —Protein foods; Group No. 4 Fatty foods; Group No. s—Minerals;5 —Minerals; Group No. 6—Fruits; Group No. 7—Beverages—and tobacco. D.C. 35/8 ~tuV€ V 5

[PHILIPS] MADE IN 20% WORE LIGHTNO EXTRA COST! <DOWN comes the price of light. {Philips, pioneers of the electric lamp industry, announce the Coiled-Coil Electric Lamp—the Imp with the double-spiral filament—the lamp which gives up to 20 per cent, more light than the' best ordinary lamp, WITHOUT ANY Sncrease of current consumption. Compared with so-called "cheap" lamps, the light output of the Philips COILED-COIL lamp, 'for the same current consumption, is as much su 50 per cent, higher—and remember—the light >output'of every Philips COILED-COIL lamp is GUARANTEED and branded on the bulb. Sold.-everywhere .at thj? - gome price 09 ordinary, .tamps* WER 60 MILLION PHILIPS LAWIPS HAVE BEEN •OLD IN NEW ZEALAND AND AUSTRALIA \ No printing job is ever out through PRESS PRINTING DEPARTMENT as merely a matter of type >od ink. To us, every piece of printing is a message to be read by your prospective customers. Perhaps that is why so many of ®W customers feel that they can entrust their printing to us with nil confidence that the job will be just as they desire it, and in ' m °st workmanlike manner. ?K. sam P ,es an <* estimates enquire « the THE ' CHRISTCHURCH PRESS CO. LTD., j,f , CATHEDRAL SQUARE.