RADIO ADVERTISING
TO THE EDITOR 0? THE PRESS. Sir, —As one who has had some experience in radio advertising in another country, I think it a very grave injustice to our struggling secondary industries to be deprived of this very valuable medium of making contact with the public; and before doing so the powers that be should exclude Australian, Amei'ican, Japanese, and all foreign advertising over the air in New Zealand. Let us help our own factories first by every means in our power and stimulate prosperity. As for advertising programmes, listeners can rest assured of the best obtainable. It is quite safe to assume that advertisers will employ the best talent and make their specified time on the air most attractive; otherwise their advertising would bring poor results. My suggestion would be to let the Broadcasting Board permit the B stations to advertise for, say, six months. Then, if the public desired a change well and good! But I venture to predict that by that time we would see the "To Let" signs on the YA stations.—Yours, etc., COMMON SENSE. Nelson, March C, 1935.
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Press, Volume LXXI, Issue 21418, 9 March 1935, Page 9
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185RADIO ADVERTISING Press, Volume LXXI, Issue 21418, 9 March 1935, Page 9
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