Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20493, 11 March 1932, Page 1

SHIPPING. UNION STEAM SIIIP COMPANY OF NEW ZEALAND, LTD. 168 Hereford street. 'PIIOII9 33-500. „„„ Sailings (circumstances permitting.) FOlt WELLINGTON— Passenger Train Waliine—Mon., Wed., i'ri. 7.10 p.rn Rangatira—Tues., Thurs., Sat. 7.10 p.m. No second express lion., Wed., Fri. WELLINGTON-PICTON SERVICE. Tamahinc— From Wellington: Moti., Wed., I'ri., 3 p.m.; Sat., 1.15 p.m.. From I'ieton: Tues., Thurs., 2.30 p.m.; Fri., !). 13 p.m.; Sun., C p.m. FOR SYDNEY. -Ununganui—From Auckland, March [Uli. Marama—From Auckland, March 18th. •Niagara—l rom Auckland, March 22nd. Maunganui—From Auckland, March 241b. (Passengers in three classes.) SUVA (FIJI), NUKUALOFA. HAAPAI, - VAVAU (TONGA), APIA (SAMOA). * iofua—l'rom Auckland, March 21st. TOR CANADA, UNITED STATES, ENGLAND—• vi. (Via Seva, Honolulu, Victoria.) * ' ro ' 1 Auckland—April sth. (Via Rarotonga, Tahiti, Sau Frnn.-isco.) Mafcurn from Wellington—March 22nd. Mailings fortnightly thereafter. IZ 1 L Wellingtons ~ cargo at mil. berry steamer dally. 11 a.m. w . , . FOR AUCKLAND. >\ ingatui (cargo only)— March 15th. FOR NELSON, NEW PLYMOUTH, WEST- , ' FORT, GREYMOUTH. ' rr.u Car j° only)— March 11th. Cargo Thursday. 4 p.m. ... . JfpK Napier and otshor.ve. v\ aipahi (cargo only)— March 10th. QUIENT LINE TO LONDON, via Molbourne, Adelaide, Fremantle, Colombo, kuez. Aden, Port Said, Naples, Toulon, Gibraltar, and Plymouth, the Most Interesting of nil Routes, p. >r S e^. r A , T <"ls- Noon. PM RonrtX T 12,041 Meh. IB RMS* oraml"* 20 ' 000 M( ' u - :i0 i. Vr S* i»0,000 Ap) Ml I».SU3. ORMONDE- 14,501 i Apl. 27 1 Does not call at Aden. + n o s'i ri O Steamer . one clas.s onlv. Southampton instead of Plymouth. « 1 ' I ZEALAND TO LONDON: IfM '"T, 1 rom "Of Single, XlB2 Return. £39 8in * ,e - « 0 Return, lourist—From i;4O Single, £72 Return. All lares subject to Exchange, which may be ascertained on onqulrv. * UNION S.S. CO. of" N.Z.. LTD.. 168 Hereford street. OPTICIANS, R OPTICIAN. *■ L O N S D ALE 1'.U.0.A., London, * MANCHESTER STREET, Cor. Worcester street. Modern Ophthalmic Lenses. Telephone 35-160. L 4115 Telephone 34--152. P.O. Box 669. Q. SEVI CK F, .7-0 NE 3, OPTICIAN, 51 CATHEDRAL SQUARE (corner Chancery lane). J7694 MOTOR sfiE^ICES. "QALZEiL'S MOTORS. HA WARD EN-W AIK ARI-CIIRISTCH U RCH. DAILY BUS ERVICE. MONDAY TO FRlDAY—Leaves Hawatden 7-45 a.m. Leaves Waikari 8.0 a.m. SATURDAY—Leaves Ilawarden 7.45 a.m., 1.45 p.m. Leaves Waikari 8 a.m., 2 p.m. Leaves Victoria square, Christchtirch, Moilday to Saturday, 5 p.m.; Sunday, Races, Holidays, 0.30 p.m. Fares: 6s Single, 10s Return. Parcels: Reo Garage (McLaren's), 108 St. Asaph street. 'Phone 36-814. ■ D 2559 ADVSBTISISO AS ADVERTISING AS ADV,ERTI S I N G A £ INVEST M E X T. INVESTMENT. INVEST M E N T. AT a'time like the present, when most business exeeutivea are exploring every avenue for the stimulation of sales and the reduction of overhead, the question of advertising receives more than ' usual attention. This is, perhaps, only natural, and rightly so, , for there is no avenue through which money can be wasted more easily: similarly, there is no mora profitable field for Investment, particularly in a time of business stress, than that offered by advertising. Any Men business executive looking back through the Dies of New Zealand's leading nowspapers cannot help beifig struck by the fact that most of the well-established, pro* gressive firms of to-day are those who have been cdasistent Advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Some firms, for instance, which held a big share Of thfcir particular business fljSld twenty or thirty years ego, have written the story of their decline. in the advertising pages 6t the daily newspapers. Others, again, show their rise and ever-cdntinuiug expansion. It iB an interesting study, for la Bo sphere do methods change quicker than in that of advertising, and no field offers greater opportunity fo* the building up of goodwill. Furthermore, it is a Held 6d commercial institution can afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the men folk before leaving f?£ business, and is read mid referred to by the women FOLK SEVERAL' TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do the family Shopping the advertising tyages aro eagerly read in Order to ascertain where to go and the best that is offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALKS PRODUCER. Covering the province 0/ Canterbury, 'THE PRESS" reaches every 406tioii or the community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advert'sjf*. especially JUST NOW. THE PRESS'-' is a home newspaper. belßg delivered right Into the homes, and it enables advertisers to reach all members of tho family six days a week, "THE PRESS," CANTERBURY'S LEADING DAILY. is owned and controlled in Christ church in the interests of Canterbury people It has the l&fgest circulation—CEßTlFlED BY AUDITOR'S CERTIFICATE covering City, suburbs, end country districts, of any tiewspiper irf Canterbury, and is a SELLING MEDIUM OF UNEQUALLED POWER.