Page 16 Advertisements Column 1

Press, Volume LXVII, Issue 20176, 3 March 1931, Page 16

dirr THE- JJIDDLEJ MAN." ■Utost .of _tu ia our time have uicd the Btnw: "Cat out the gliddie man. Most ol W kin received or fciVen that advice. It la one of the catchwords thtf areexchanged when men are talkms at large about btuineM, as they do In a railway carriage or at a committee meeting. Yoiuig men use JJ around the time they Ahange over from • cigarette to ft jspe. Old men use it I>y the club firs. Tho so who follow experience rather than catchwords know that It is difficult, and often unprofitable, to cut out the middle man. They have found that tho middle man, like every other in the .business world, exist# by the aertrle* ho tender*, and as Boon as no ceases to give that swvlco ho cuta himself out. The'bni»rding-house keeper reads that the fisherman la the harbour aro gettmß a farthin* ft poundfor their herring. _Shs finds aha haa to pay 8d s pound. She things how nrofitahl* it would he if she could get her S* to«t ftSi. the trawler. The ddpper thicks how profitable it would .be » n® could deal direct with the boarding-house keeper. But it is ft long 1 way from I"ijt to city. If the two aro to be brought Into touch some aort of organisation Has to be deviped. The boarding-house keeper decide* it wrnld be advantageous to combine her order with that of tho house next door and that of her sister at the other end of the street. The skipper decides he had better feet * man aibrte to deal with the orders, be off to catch the tide. Hey presto 1 the organisation and ' the middle men come . into existence. . • So it ia with pearls and potatoes, cotton and cabbages. Consumers and growers alike spasmodically grumble at the , middle man, Onefttionftlly they try to do for themselves what th» middle man has been domg for tha*. If they tod thai he has bein renderin* the 10 no service he is eliminated and passes' out of existence like every other person who tries to Hv® by taking mOney for nothing Most often they find that the men between the potatoes in the field and the 11 arson who eats them are each performing at least its «fflei»U ns Browin* potatoes. Are doing something for the,eater sod the grower better and more cheaply than they could do it-foe themselves. Xh» process of production' of coal has a lour lose way to go after the tnau at the fa«*h£iw* lis »W|t. vi The man who j a( lu| m >advertitf«ment which finds the toUl marks'isMtnuoh a coal producer M the hewer or the checkwoightman. ' Bo it la *ith the whole* of modpri ecosoaie life. Production is a long ayd complex eompititioa. ' • r \» :mi 11111 1 , 1 The possJhillft Ot being OUT . Otrs?' ha»,ao N>»f for w»; .65yws of " trading ** bonaflde stock; and station • agahui extsndinft to all those who have entrusted business to us. pur very 6 M t effort* In tM shajo of SalesMtoufctt? Xnargy. Ska* Advice, Service, and Assistance is surely » unique StaWbt the steady lines along out buaineHs ftfcd the ioand'advice oft rtp«ated »■«»" *i!l, during the pre* „> ol bb appre- * rtStea *Od<jrt»«mWed by mwttr of 3sspiiM i* H. Mataon and Oo.'a advice and ser-