IT PAYS TO ADVERTISE.

Press, Volume LXIII, Issue 19173, 2 December 1927, Page 10

IT PAYS TO ADVERTISE.

SIR A. MOND'S HINT.

Sir Alfred Mond, M.P., addressing the Londpn Publicity Club at th<3 Hotel Cecil, recently, said they might ask themselves: Was there any service which advertising science could render to our heavy industries ? In the coal industry, in which he was interested, a more energetic representation of the superiority of our products over those of cur competitors was wanted.

It was not merely, therefore, a question of advertising, but also largely a question of grading and the more scientific presentation of the values of our coal.

From recent experiences he could assure them that the home trade in anthracite had been largely stimulated by the use of small advertisements in newspapers.

There were a number of new and vigorous industries which were enjoying a period of considerable prosperity, for example, the motor-car industry, the artificial silk industry, the electrical industry, wireless industries, tyres, and gramophones, and it should be noted that all these were industries which advertised largely. Salesmanship and publicity must march hand in hand. What was the use of publicity without the folio* after?