Page 18 Advertisements Column 1

Press, Volume LXIII, Issue 19145, 31 October 1927, Page 18

AUCTIONS. il. MATSON AND CO. H. MATSON AND 00. :V;: -JOCK SALESMANSHIP. i.'..r.ng lilt period o: lethargy froi • • j,crt! t .'t(-c <-;c«k l.usiness is siowjy emerg- ...„> Lrt-triftie learn, i! they did not know, :.l\ & 'lf?munsh:p is an art upon which ■ w-.t «>ii.cesfe inrgely depend*. Some of ■.:'iu develop new selling plans. Probably ...: «:.n survive the depression are better :.:■•. :>...i than they were before in regard \'i \'uf> prioi-ipiefi and major details of •■•!:-s:na.n.sbip, -j* applied to their business. .'■•■: i icn v .;:pht. original minds have de- ,'.'-'. •.beii.-uvi-s to selling and marketing .c V>d». The efficient production of pure■■:tu h'.o-.k worthy of the. purpose for which ■ :t> . r a.»f*i :a always a key-factor in rela- .-:. :■• ret re«u!t<,: hut marketing 18 equal- .• ..■:..'.rturit. It is not difficult for alert , .....rjers to make sales when the trade is .i-iivi'. Bree-iers here and there have prov- . -. thai a f Jtisiactory business can be done si: tlur.i? in "hard times." Location, in .-..!!.;.• instances, largely accounw for their -'"r.~-, \j-i\ in (•very rise it is 'he breeder :u b i.'erii'i« :V,r salesmanship who doea jsh nw! i.t:=;::<•..-3 whether trade be brisk r :/>rpid With few exceptions, men who >'-(.oniph?h work as breeders are 'l-udaptfl to the work of selling, which »."• )<r • M.tr kirds of abilities and origin- .. •.{■«. Jn view of this fact, partnerships •<r £rr:.3, coc?istin? o: fathers and son?, j .•- .-« likely to be more ducceesful than one- j rr.zn breeding enterprises. Every one-man [ '!.i»:r:e*B, under modern competition, is po- . Ttially weak at its base. Two heads are <M<-r than one head, becattßo the latter :r.*v die, and also because each may make , distinct and indispensible contribution to •he «-.icceM of the business to which both a-f devoted. Tho father and son partnerJiip :n stock breeding pTovides some of he basic conditions under which efficient production may be linked tip with effective -ndividual or community salesmanship. 1 FARMER AND GRAZIER. I NOW IS THE TIME TO SELL i SHEEPSKINS. HIDES, ETC., before the Woc.l Sales take place, 1 a.id the going is good. j If. MATSON and CO. I Extract from Stock Breeder, dated Sep•*mber 15tb, 1027. This gives tha prices in England on hoof: RISE IN VALUES AT WILTON. LAMBS 10s TO 5s ABOVE LAST YiCAR'S FIGURES—EWES SELL BETTER THAN WAS EXPECTED. "<j\*>t* for the London markets, and u" Cambridgeshire, Herefordshire, Sur;.nd Sussex were among tho3e attend.r.-; Wilton September sheep fair on Monday, when about 18,000 ewes and lambs u«re penned, aa well as consignments of tzvi lnmbe from several well-known flocks. J-'or limbs a brisk demand was experienc"l, and prices were from 5s to 10s above those of last year, 7s above the Blandford fair average last week, and 6s above the recent Britford fair level. The ewe trade was Hoove expectations, and indicated a better market for mutton. The range of prices w »»: Jugular draft ewes, 67s 6d to 68e; four to', sir teeth ewes, 60s io 575; two-teeth •hi*, 48s to 5Es; grating ewes, 45s to 28s; '»st wether lambs, 70s 6d to GOs; others to 4S»; best ewe lambs, 68s to 655; ♦ ■nailer, 64 » to 445; mixed lambs, 46s 6d; beat crossbred lamb*, Sfis to 40s; smaller, ?.*■« fc 32a; Cheviot ewes, 465. Average prices in England:— COWS. STORE CATTLE. In .'.. Calrers Year- 2-yr- 3-yr- Calves. K.-h. Eeeh. linge. old*. olds. i £ £ £ I s. -'•.* 23i 11£ 16J. 20i H2J 2C| 23j ]£» 17, 19J 681 j. £ £ £ .'•,« 23i 11£ 16J. 2C| 23i I£* 17, STORE .SHEEP. Hoggs, Hog.St*. Lambs. get«. Suckc T«g«. t. a s s JT S9l 46 23J 4('» 39 441 23 20i eoi 19J 68$ PIGS. 8-10 10-16 weeks, weeks. 38J 52 33J 50J FAT STOCK. C»;tia Bacon- <•*<.. era. Porkers <L ; v<- Sheep. Lambs. Veal, stone, stone, r-.wht). lb. lb. lb. (141b) (141b) t d d d sb THE COMINO SEASON'S PROSPECTS. LOOK GOOD-, REPORTS FROM ALL PARTS OP THE WORLD CONFIDENT. SO ENTRUST YODR REALISATION OF WOOL NO MATTER HOW SMALL OR HOW LARGE, TO A FIRM WHERE PERSONALITY IS "NEVER WANTING; H. MATSON and CO. GOOD FARMING WILL WIN. ' Farmers are alive to the fact that more skill than aver is now required in their occupation. Farming is the most important industry in this country. The success of all other businesses depends finally, upon its yriosperity. '' Temporarily the farmer is suffering from the drastic drop in prices of all farm products. This drop has curtailed business all round, and inflicted ruin upon some. To those sufferers the fullest sympathy must l'j accorded. But < the work of tho world must go on. Fortunately, light can be seen •head—markets are improving, prospects brightening. By energy and application we know farmers will, in the main, survive and emerge from this ordeal moro securely esÜbiiehfd than ever. Fertiliser merchants and seedsmen are most closely associated with the farming community. Tbey proapar as their clients prosper, and suffer as they suffer. We have all suffered, and are still suffering, but we are pot going to keep on •offering. Prosperity is ahead. We are op--1 nistio as to the future. We thoroughly Ix-licve in the capacity of good farming to restore prosperity to New Zealand. The speed with which prosperity can be regained snd restored depends upon the ability brought to bear upon tho problems connected with farming. Wo have seen advice given that farmers should work harder and produce more. Our experience is that there is nothing wrong with the capacity r>f our farmers to work. But we do think ihoy should consfstontly "think" harder—keep abreast of all latest improvements in methods, experiments, suggestions. No man hv tsking thought can add s cubit to his stature, but it ia only by taking "thought" as to the problems of breeding and feeding that the farmer will add to his butter-fat, beef, or wool output. THE COMING WOOL SALES. MANY FELLMONGERS, DEALERS, AND SCOURERS ARE TOO BUSY WITH WOOL SALES, ETC., TO WORRY WITH SIDE LINES LIKE SKIN SALES; THEREFORE, SEND YOUR CONSIGNMENT NOW. H. MATSON and CO. The basis of thought is news. In the hops of spreadi/g sound and reliable information upon various points connected with farming we have initiated this monthly newspaper to circulate gratuitously amongst our clients. Wo will devote particular attention to the problems of pastures, fertilisers, and feeds. These items represent the farmers' biggest working expense. To survivi> the era of lower prices now upon ns the coat of production must be reduced. In the desire to cut down costs, some farmers may "economise" on wrong items—forego a purchase representing profit, may reduce lop-dreuing, or use an unprofitable manure, purchase poor seed, because of seeming heapriess, or inefficiently feed their chief loncy-makcr, the cow. We honestly believe we can be of some assistance to farmers in this crisis. Wo have o: ready re-modelled our business, and effected drastic savings in tho prices of manures and seeds by cutting out unnecessary charges. But our conception of business goes further than merely supplying goods to farmers and allowing our interest to cease there. W« believe, that "Service" in tho matter of information supplied, suggestions given, experiments conducted, are ss valuable as the provision of good goods at reaeonable price*. Bet to achieve the fullest success wo must have the co-operation of our clients. Some farmers are better farmers than other*. They employ better methods, have had good ideas which have proved profitable in practice. These ideas will benefit others. We on our part are ready to give all possible technical information bearing on otrr lasiness and fanners' business. DIRECT SUPERVISION, EXPERT KNOWLEDGE, AND THE INTENSE DESIRE TO GET THE BEBT RESULTS AND TO KNOW THAT OUR BUSINESS DEPENDS ON THE SERVICES WE RENDER YOU. ENTRUST YOUR SELLING FAVOURS TO H. MATSON and CO. H. MAXSON and CO., Chrurtolraroh.