Page 24 Advertisements Column 6

Press, Volume LXIII, Issue 19144, 29 October 1927, Page 24

I AUCTIONS. , , H. AfATSON AND 00. H. MATSON AND CO. THE BREEDERS' GAZE/1 i*-. (October 16th, 19M.) LIVE STOCK SALESMANSHIP. During the poriod'cTietharffy from whicl the pedigree stock business is slowly emerging, breeders learn, if they did not know that salesmanship is an »/* «P°" which their success largely depends. Some ol them develop new selling plans. Probably all who survive the depression axo better informed than they were before in rogard to tlio principles and major details of salesmanship, a* applied to their business. Not a few bright, original minds have devoted themselves to sailing and marketing methods. The efficient production of purebred stock worthy of tho purpose for which it is raised is always a key-factor m relation to net result*; but marketing is equally important. It is not difficult for alert breeders to make sales when the trade is active. Breeders hare and there have proved that a satisfactory business can be done right along in "hard times." Location, in many instances, largely" nocouuta for their success, but in every case it is *lie breeder with a genius for salesmanship who does tie most business whether trade be brisk or torpid. With few exceptions, men who accomplish first-class work as breeders are ill-adapted to the work of selling, which calls for other kinds of abilities and originalities. In view of this fact, partnerships or firms, consisting of fathers and eons, aro likely to be more successful than oneman breeding enterprises. Every one-man business, under modern competition, is potentially weak at its base. Two heads are better than one head, because tho latter may die, and also because each may make a distinot and indispensible contribution to the success of the business to which both are devoted. The father and son partnership in stock breeding provides some of the basic conditions under which efficient, production may be linked up with effective individual or community salesmanship. PARMER. AND GRAZIER. NOW IS THE TIME TO SELL SHEEPSKINS. HIDES, ETC., beforo the Wool Sales take phico, and the going is good. H. MATSON and CO. Extract from Stock Breeder, dated September 19th, 1927. This gives the prices in England: riISE IN VALUES AT WILTON. LAMBS 10s TO 5s ABOVE LAST YEAR'S FIGURES—EWES SELL BETTER THAN WAS EXPECTED. . Buyers lor the London markets, and from Cambridgeshire, Herefordshire, Surrey, and Sussex were among those attending Wilton September sheep fair on Monday, when about 18,000 ewes and lambs woro penned, as well as consignments of ram lambs from several well-known flocks. For lambs a brisk demand was experione- ; id, and prices were from 5s to 10s above ! those of last year, 7s above the Blandford ! fair average last week, and 5s above the recent Britford fair level. The ewe trade was above expectations, and indicated a better market for mutton. The range of prices was: Regular draft ewes, G7a 6d to 68s; four l and six teeth ewes, 6Gs to 575; two-teeth ' ewes, 48s to 555; grazing ewes, 45s to 28s; ] best wether lambs, 76s 6d to 60s; others] 58s to 48s; best owe lambs, 68s to 555; I smaller, 54s to 445; mixed lambs, 46s 6d; I best crossbred lambs, 55s to 40s; smaller, 1 38s to 325; Cheviot ewes, 455. Average prices in England: COWS. STORE CATTLE. In I Milk Calvera Year- 2-yr- 3-yr- Calves, j Eaoh. Each, iinge. olds olds. I £ £ 23i 111 23i 12^ STORE SHEEP. Hoggs, Hog- £ s. 20J G2fc 131 58J PIGS. Ewes. Lambs. Ffets. Suckers, weeks, weeks. Tegs. s s a a b s 58 39J 45 232 384 52 46J 39 iii 03 33i 50 j FAT STOCK. Cattle Baconcwt. ers. Porkers (Live- Sheep. Lambs. Veal, stone, stone. weight), lb. lb. lb. (Hlb) (141b) s d d. . d s s 44 10J 18 11| 10 12 W 101 13| 12i 91 111 THE COMING SEASON'S PROSPECTS. ! LOOK GOOD; REPORTS FROM I ALL PARTS OF THE WORLD I CONFIDENT. SO ENTRUST ! YOUR REALISATION OF WOOL i NO MATTER HOW SMALL OR \ HOW LARGE, TO A FIRM WHERE PERSONALITY IS I NEVER WANTING; I H. MATSON and CO. I GOOD FARMING WILL WIN. Farmers are alive to the fact that more skill than over is now required in their occupation. Farming is the most important industry in this country. The success of all other businesses depends finally upon its prosperity. Temporarily the farmer is suffering from the drastic drop in prices of all farm products. This drop has curtailed business all round, and inflicted ruin upon some. To those sufferers the fullest sympathy must bo accorded. But the work' of the world must go on. Fortunately, light can be seen ahead—markets are improving, prospects brightening. By energy and application wo know fanners \vill, in the main, survive and emerge from this ordeal more Becurely established than ever. .Fertiliser merchants and seedsmen are most closely associated with the farming community. They prosper as their clients prosiper, and suffer as they suffer. We have all suffered, and are still suffering, but we are not going to keep on suffering. Prosperity is ahead. Wo are optimistic as to the future. We thoroughly believe in the oapacity of good farming to restore prosperity to New Zealand. The speed with which prosperity can be regained and restored depends upon the ability brought to bear upon the problems connected with fanning. We have seen advice given that farmers should work harder and produce more. Our experience is that there is nothing wrong with the capacity of our farmers to work. But we do think ihey should conafstently "think" harderkeep abreast of all latest improvements in methods, experiments, suggestions. No man by taking thought can add a oubit to his stature, but it is only by taking "thought" as to the problems of breeding and feeding that the farmer will add to his butter-fat, beef, or wool output. THE COMING WOOL SALES MANY FELLMONGERS, DEALERS, AND SCOURERS ARE TOO BUSY WITH WOOL SALES, ETC., TO WORRY WITH SIDE LINES LIKE SKIN SALES; THEREFORE, SEND YOUR CONSIGNMENT NOW. | H. MATSON and CO The basis of thought is news. In the ope of spreading sound and reliable • inforlation upon various points connected with arming we have initiated this monthly lewspaper to circulate gratuitously amongst ur clients. We will devote particular at:ention to the probrems of pastures, iertili- I ers, and feeds. These items reoresent the armers biggest working expense. To surive the era of lower prices now upon us = he cost of production must be reduced. In he desire to cut down costs, some farmers nay economise" on wrong items—forego a " 'urchase repraeenting profit, may reduce I op-dressing, or use an unprofitable manure, urohase poor seed, because of seeming neapness, or inefficiently feed their chief loney-maker, the cow. We honestly believe we can be of some E ssistance to farmers in this crisis. We have lready re-modelled our business, and effecta drastic sayings in the prices of manures ■nd seeds by cutting out unnecessary ° Ur T Ceptio . n . of N armers and allowing our interest to cease * here. We believe that "Service" inTe , latter of information supplied, suggestions 1 iven, experiments conducted, are as valu- h ble as the provision of good goods at rea- 2! enable prices. We intend to make this w aper the medr.-m for jrivinsr „tich j J3u„ to achieve the fullest success we ■ U iu«t have the co-operation «' our clients : 0 oiae farm ere aro better farmers than '' E filers. j.U-y employ better methods, have ni aa good ideas whir u have proved profitable ! " 1 practice. These ideas will benefit others I le on our part are ready to give aU vos- „ ible technical information bearing on our I usincss and farmers' business. I I DIRECT SUPERVISION, EXPERT KNOWLEDGE, AND THE i DESIRE TO GET vvEJ? EST RES ULTS AND TO. KNOW THAT OUR BUSI- 1' NESS DEPENDS ON THE SERVICES WE RENDER YOU R< ENTRUST YOUR SELLING FAVOURS TO r H. MATSON and CO. ' H. MATSON and CO,