THE BETTER GIFT.

Press, Volume LXIII, Issue 19139, 24 October 1927, Page 8

THE BETTER GIFT.

UNIQUE CHRISTMAS CARD. CONVEYS THE "PERSONAL TOUCH." The Christmas season is a time for remembrance, particularly remembrance of absent friends, and years ago almcst everyone gave expression 'to this sentiment by sending away Christmas cards. These, were, in their way, little works of art, quite admirably fitted to convey feelings of affection and regard, yet as Christmas gifts to distant friends rather useless and sadly lacking the expression of personality. When nothing else offered —nothing, that is to say, which was easy of transmission to the ends of the earth—the Christmas card undoubtedly served a good purpose. But in this country at any rate other times have evolved new styles so that there is now within the reach of every citizen a form of Christmas greeting which is in many ways unique. A Christmas Number of the "Weekly Press." entiled this year "Life in New Zealand," is the Christmas card that will be available to-morrow for everyone who wishes to send a Christmas greeting overseas. This fine publication is unique in its methods of fulfilling the purpose of the Christmas card. It is even easier than a card to send, for copies are placed on sale already rolled and wrapped—as soon as the address and the sender's name have been written and a stamp affixed it is ready to be dropped into the postbox. Moreover, tho various amounts in stamps required to convey it to different countries are stated on the wrapper. The Christmas Number is an easy kind of card to handle, but that is perhaps the least of its good qualities. The Christmas card is a single work of art: the Christmas Number is a whole series of them. Not only its beautiful coloured supplement—this year a finely-painted harvest scene—but also every one of its illustrated pagps is an art treasury. It excels in artistic photography, reproduced with the finish that* is obtained through the combination of superior technical equipment with the expert skill of tho operator. And, best of all, this Christmas Number will convey just that nersonal impression which is the real test of the appropriateness of a little Christmas gift. In nage after pace it depicts the life lived by the people of New Zealand; it will form a vital link between the sender and tho distant friend.

In comparison with its selling prie* "T.ife in New Zealand" is a costfy tln'nir to Droduce, and therefore the mimter of copies printed has to be limited. Those who contemplate n«rconies will do well to satisfy their requirements before supplies run out..