N.Z. GOODS.

Press, Volume LXIII, Issue 18896, 11 January 1927, Page 10

N.Z. GOODS.

ORGANISED PUBLICITY. NEED FOR COORDINATION. (F3OJI O'JB OWS COBBIoPOITDEKT.) LONDON, November 30. 'There have recently taken place two conferences between ths High Commissioner (Sir James Parr) and the London agents of the New Zealand Dairy Board. They are al! very desirous of pushing the publicity of New Zealand goods, and Sir James is satisfied that much can be done, and should be done, to bring homo to the British people the excellence of New Zealand's primary products. Further, the High Commissioner is impressed by the lack of co-ordina-tion in publicity matters. For instance, the Empire Marketing Board has started a, campaign of advertising, as also has the Dairy Produce Board, while the High Commissioner's Department does a considerable amount of advertising of the Dominion through periodicals, articles in newspapers, by fi!'m exhibitions, and by displays at shows of Empire goods—such as those organised by tlie British Women's Patriotic League and Empire Shopping Weeks, by. the Victoria League, and by the British Empire Producers' organisation.

The Publicity Department of the High Commissioner's Office is doing excellent service in many directions. For in.-.tancc, last year it sent to no fewer than 110 difforent gatherings of Empire interest—such as bazaars and garden sales, held all over tho country—cases containing samples of New Zealand products, as well as booklets, photographs, and other details useful to maka a, good general display. In every instance tho organisers expressed their thanks and their appreciation for the help thus given—this they invariably do. All these efforts aro good in themselves, but the High Commissioner is firmly convinced that unless there is some kind of system of co-ordination there will be overlapping, and the results desired on behalf of the Dominion will not be obtained. When thcßO exhibits are made there should always be someone present who can tell purchasers about the goods, the excellence of their quality, and where they can be purchased. Tho lack of such information prevents fu'l and lasting appreciation of the products. The need is, to tell the people everywhere that you have excellent foodstuffs, and you have to be able to tell the people where they can be purchased. And you have also got to see that the public are genuinelyserved with New Zealand products when they do ask for them. Comprehensive Committee. Sir James Parr has proposed that there should be set up in London a Central Coordinating Publicity Committes, composed of the High Commissioner and the representatives of all the products (including meat, butter, cheese, honey, fruit,, etc.). This committee Bhould meet.and make suggestions and offer advice, more particularly with regard to general publicity, so ae to co-ordinate all the general . efforts. The Dairy Board and the other producing interests would still continue in close co-opera-tion with their distributive agents to push special, sale 3, and all local publicity. ' Prime Minister's View. The High Commissioner has been in consultation with the Prime Minister, and ho has been authorised by Mr Coates to say that the Government would be prepared to contribute to the cost. The Prime Minister was immediately impressed with tho need for vigorous organised publicity, and he was sure the Government would contribute to a central fund to which all the other various interests would also contribute, so that they might jointly push all New Zealand goods in a general way. Sir James was authorised by the Conference to convey to the Prime Minister an intimation from the Dairy Board that their agents here would recommend their Board in New Zealand to' give favourable consideration to such a scheme. The main purpose of such a committee would be to secure co-ordination and prevent overlapping in general publicity work. In co-operation, all parties would wage a general publicity campaign for air New Zealand'products. This, he recognises, would concentrate effort and avoid the overlapping which is going on at present. Useful publicity media, Sir James considers, would include- all exhibitions where Empire foods aro shown, posters, films at cinemas, and wireless talks following up those by good distributing agents. Whero exhibits aro being shown there should bo people qualified to tell all present the excellence of tho products of the Dominion, their careful grading, and so on. Addresses to school-children also are mutually valuable. Dairy Board' and Provinces. • The High Commissioner, on enquiry,, has elicited the information that the . London representatives of the Dairy Board are arranging to make a big publicity onslaught on leading provincial centres, starting in tho middle of January. This campaign will _be strengthened by local publicity. The Dairy Board have, it is understood, decided ' to embark on a successive series of local campaigns in populous cnetres. GLENAVY STOCK SALE. Ai the Glenavy stock sale yesterday, a line of fat lambs brought forward by Messrs Coskerie Bros, was a feature, and realised 28s in the open market. No line was passed at auction, and each sold readily at a - price that would seem over the equivalent of 82d, the present standard price. The following are prices obtained: — Fat Lambs—49 at 25s 6d, 25 at 26s 4d, 21 at 26s- Id, 48 at. 27s', 118 at 28s, 69 at 26s lOd, 115 at 25s 9d, 28 at 23s 4d, 19' at 26s'8d, 44 at 265, 66 at 25s 4d, 24 at 265, 43 at 26s 6d, 152 at 255, 14 at 24s 6d, 10 at 26s 9d, 7 nt 27s sd, 13 at 27s 6d, 60 at 26s lOd, 20 at 245, 41. at. 255" 3d. Six fat e\ves at 255,. 6 shorn fat ewes. 23s 9d, one,fat wether. 275.