"EAT MORE FRUIT."

Press, Volume LXIII, Issue 18894, 8 January 1927, Page 12

"EAT MORE FRUIT."

CAMPAIGN ADVOCATED.

BY FRUITERERS' CONFERENCE

AUCKLAND, January 7.

Keasons why more fruit is not eaten were advanced at the final session of the annual conference of the New Zealand Association of Nurseryrjicn held in tho Y.M.C.A., when addresses were given by Mr C. Ah Chee, an Auckland retail fruit merchant, and Mr H. S. Izard, Auckland, a member of the Fruitgrowers' Association.

Mr Ah Chee spoke of the value of advertising and explained the propaganda he had used in furthering the "Eat more fruit and keep fit" campaign, for whicli he had been supplied with materials and posters by the originators of the scheme, the British Fruit Trade Federation, London, and he suggested the formation of an "Eat more Fruit Association," but he stressed the fact that this would have to bo preceded by some attempt at the standardisation of fruit.

Mr Izard agreed that there was need for organisation among fruitgrowers as much of the produce sent to Londo'n was rubbish. The varieties of fruitshould be reduced to a minimum and only the best put on the London market. At present the outlook was poor for the fruitgrowers, and he did not think any had made more than working expenses last season. "Why is there such a difference between producer and consumer?" asked Mr E. Hale, of Masterton, and followed by saying that the reason why more fruit was not eaten was the price. "I have known," said Mr Ah Chee, " a shop to lose as much as £3OOO in a shipment, and it sometimes takes a year to make up the losses." Bananas, he said, were the riskiest of all, and he had sometimes imported oranges at 3d apiece and he had to throw out the whole consignment. Until there was standardisation of fruit and packing he believed fruit could never be really cheap. Mr W. H. Rice, Government Orchard Instructor, also stressed the need for standardisation, and suggested that in all future discussions on that subject the views of the retailers should be secured. He advocated that a compaign would be more effective if it were described as an "Eat more New Zealand fruit," campaign.

N.Z. BUTTER IN BRITAIN.

MARKETING PROBLEMS

[THE PRESS Spacial Service.]

AUCKLAND, January 7.

A suggestion that tlitf market for the sale of New Zealand dairy produce in Great Britain should be extended by the Dairy Produce Board was made by Mr J. H. Parker, of Leicester, who is on a visit to New Zealand.

Mr Parker said that New Zealand was too prone to regard London as the whole of England when marketing produce. In spite of all that had been said to the contrary, _ New Zealand butter was little Been in England, and it was advertised less. Its sale over the counter in the provinces was negligible. The practice of sending everything direct to London was not to anyone's advantage. Once 'an article passed through London its cost to the provincial consumer increased considerably as the result of handling by middlemen and freight charges. The idea that London provided the best market for overseas produce was Challenged' by Mr Parker. He said that Denmark had already '• realised that direct supplies to the west coast ports of Britain resulted in its butter being marketed at prices which competed successfully with those of other brands. Ireland had once supplied the bulk of England's butter, but it had now been almost driven out of the running,;,by Denmark. It was true the Danish product was of a better standard, but had it all been marketed through London it would not have sold in other parts of England as it had done. There was nothing to stop New Zealand butter being sent direct to Manchester, and within a radius of twenty miles of that city was a population greater than -that of London.

Mr Parker expressed the opinion that a greater exploitation of the industrial centres of England by the Dairy Pro-, duce Board would result in increased sales at prices which could be made to compete with those of Denmark if only more forethought were given to the question of direct supply. Another factor which would tend to make New Zealand butter popular in the Midlands of England was the fact that many of, the Dominion's immigrants came from that part, and a feeling of reciprocity was even now apparent among the people.

MEDICAL CHAMBERS, LTD.

LARGE BUILDING FOB WELLINGTON.

[THE PRESS Special Service.]

"WELLINGTON, January 7

For some time past there has been a feeling that it would bo a great convenience to members of tho medical and dental profession, as well as the public, if a suitable building for consulting rooms, clinics, and offices in a central position were provided. This want is about to be supplied by a, private company entitled Medical Cliain.bers, Ltd., with a capital of £IB,OOO. A good site hay been secured on Wellington terrace and an early start will be made with the structure. The subscribers are as follow:—Wellington : R. C. Begg 2333, P. C. Cameron 2333, D. E. Fenwick 1000, W. E. Herbert 2000, E. 8. Bavley .500, F. T. Bowerbank SCO, T. D. M. Slont 1000, R. Joseph 2000, M. D. Maegowan 500, J) .T.- McGavin 500, G. W. Harty 500, T. N. Usher 500, J. R. Boyd 500. W. E. Collins 500. E. L. Marchnnt 1334. The objects of the company, as set out in its registration, aro to erect a building comprisiing, among other rooms, rooms and suites of rooms capable of being let to members of the medical and dental professions and others whose activities are connected directly or indirectly with tho theory or practice of (he medical and dental professions. EGGS. (ay CABI.E—PRESS ASSOCIATION—COPYRIGHT.) (AUSTRALIAN AND N.Z CABLE ASSOCIATION.) LONDON, January G. The demand for eegs is very dull: Australian, 15s (o 16s. There are plentiful supplies of Englis.li newlaids in London at 'JOs, and Belgian newlaids at 17s. WOOL. LONDON, January 6. Tho Bradford market has an extremely confident tone, with a fair enquiry. Though not much actual business is passing, quotations are very firm: Sixty-fours 45d, sixties 42d, fifty-sixes 31Sd, fifties 24Jd, forty-sixes 20id, forties 19Jd.