Page 10 Advertisements Column 3

Press, Volume LXIII, Issue 18894, 8 January 1927, Page 10

V* The.new Viva-tonal sound-box illustrated below uses a diaphragm of dual construction, having two. responsive sones whose purpose is to give equal volume to both the high and the' low-frequency vibrations from the treble to the bass. Above is shown the new stereoscopic amplifying chamber of the Viva-tonal Columbia. It amplifies without the slightest distortion, and thus plays an important part in securing the "living voice reproduction, which 'must rank as the greatest scientific achievement in the story of the Gramophone. This sectional view of the new Viva* tonal's. sound-box shows clearly the two zones of the diaphragm. The inner zone is cone-shaped, the outer zone is annular, or ring-shaped. These two zones enable the Viva-tonal Columbia to reproduce a! its correct value every note from the lowest, bass to the highest treble. r %£ Scientific Marvel %>ww Viva ~tonal Columbia In the new 1927 Gramophone introduced by Columbia all hitherto accepted practice has been disregarded. The adoption of entirely new principles, based upon scientific research, has produced something completely new in tone. The Vivatonal Columbia embodies'new principles in reproduction -and amplification. >lt . has raised 'the existing musical range by.a further fifty 1 per cent., to six octaves. Its wonderful tone, undistorted, and with an even;response or balance throughout its entire musical scale, without any false or onnatural tones, makes it the only thing of its-kind. It "stands alone for living tone'," the gramophone you have always longed for. 1920 INSTRUMENT. 1923 INSTRUMENT. 1927 INSTRUMENT. Above, the photographs of sound waves as reproduced by the, pre-1923, the 1923, and the new 1927 Viva-tonal Colulmbia, illustrate the perfect balance and even response which the Viva-tonal Columbia gives throughout its entire musical In Twelve Models from £9'lo to £55. Hear this wonderful instrument at any Columbia Gramophone dealers ivithout obligation. Despite the outstanding superiority of the Viva-tonal Columbia the prices are wonderfully reasonablle. Popular models are available from £9/10/- upwards, ivhile there is nothing higher than £55. Call at your nearest Columbia dealer and hear this marvellous new British scientific triumph. Wholesale Distributors: range. This is an amazing achievement, which sets up for the first time a standard qf fidelity in reproduction. NEW PRINCIPLES OF REPRODUCTION. New ideas in reproduction.and amplification.have, been introducedi : for the .first time in: the Vivatonal Columbia. These embody a new type, of sound box, linked' byv the Tone-arm with an Amplifying-chamber of daring arid" original con- • struction. The ordinary Sound-box has a flat, unresponsive diaphragm. The. Soundbox of.the; . Viva-tonal Columbia has a. diaphragm of dual construction, having two .responsive zones, the, purpose " being to give equal values"tp high and low -frequencies. By this -means atone itispos-' sible to reproduce every , note from the deepest pedal notes of the organ to the highest note of the piccolo at its correct values./ The Amplifying-chamber is also revolutionary in character and does not rob the cabinet of storage space. It is scientifically proved application; of stereoscopic principles allied with curved sound conduits so proportioned that they give equal amplification of all frequencies. THE PERFECT GRAMOPHONEPRAISE FROM THE PRESS. Referring to the new Viva-tonal Columbia, the Westminster Gazette said:—£so,ooo Research. Result: the perfect gramophone. There was a demonstration of a Chopin pianoforte recital. It was played on the ordinary Columbia, and then on the new Viva-tonal gramophone. The second performance was immediately startling. Individual notes seemed multiplied, the volume was fuller, as realistic as can be imagined, and the sound-box treated every note with care. SUPER GRAMOPHONE Recording music to perfection. The difference was striking. It was clear that the new instrument reproduces a wealth of detail that hitherto has been lost, and that the balance and tone are greatly improved.-—Daily News. VS27: In the new Viva-tonal Columbia we. have a range of approximately:octaves of cqubl^vvsponse—so per cent, beyond-the 1923 standard and twice the range of the best sowiid-reproducing instrument of earlier date. ■ " A BRITISH SCIENTIFIC TRIUMPH The eyen response throughout its entire musical range'of six octaves is a British scientific triumph. It was "received' with great enthusiasm by the company.—rDaily Sketch. Columbia is All-British. The Columbia Graphophone Company, Ltd., is a British company with entirely British capital.. All Columbia goods are manufactured in Great Britain. Columbia is probably the only British industrial company controlling factories in twelve other countries of the world, including Australia, France, Italy, Austria, Germany, Switzerland, Spain, ■ Argentine, Sweden, Poland, Brazil, and the United States. British scientific research and manufacturing methods are being applied in all these foreign factories under the direct control and supervision of the British Directorate. »» Illustration is an upright Cabinet Model finished in Oak. Price £29. COLUMBIA DISTRIBUTORS, LTD., P.O. BOX 1082, CHRISTCHURCH.

AFTER-DINNER SMOKING. — There is no other cigarette just like an Officers' Mess. Made from the choicest Turkish tobacco wrapped in the finest of rice paper, Officers' Mess betray a rich smoothness and lieverchanpring flavour that make them a delimit to the palate. Officers' Mess never tire the taste or leave a cigarett.v after taste, no matter how manv of them yon smoke. Take a box of them away with you ou your holidays }ou will enjoy them with the coffeo in your hotel—thev are. so rich in aroma so meJiov. _ These luxurious cigarettes are obtainable it; magnum £ l I' a J? r °Ti S ! ZC -T?' 10 fnr or 50 ' A <- T Cnristchurch. are .he 2sew Zealand Distributors.