Page 6 Advertisements Column 2

Press, Volume LXI, Issue 18362, 21 April 1925, Page 6

DON'T RISK RUINING HAIR WITH SOAP. You can't be too cautions in washing your Viaii- if you 'wish to have it show off at its v«ry best. Generally speaking—soaps ajtd ready-mixed shampooß are over-laden with alkali, which ruins nice hair with its Bumdrying, chemical action. For regular use there is nothing to equal just plain colinated) coooanut oil (a pure, saponified, but quite greaselesa liquid) which iB far bettei than the most costly, heavily perfumed (but alkali laden) soap you could A couple tenspoonsful cleanses the hair from roote to tijs—completely. Merely wet the hair with water and. rub it through. A copious amount of rich, heavy, creamy lather collects every sign of dust, dirt, dandruff or excess oil; and it rinses cut very easily. The hair dries rapidly and uniformly, leaving the scalp soft and cool, and the hair fines and silky, brilliant, glossy and fluffy. Ttou should hive no difficulty in getting ooluiaud cocoanut oil from any chemist—but be sure its "colinated." This is not nt all expownve and will last all the family a long tune. Sister will like it immensely, because it leaves tli? hair as easy to dress as though it hadn't been washed at all. (IMPORTANT. —Do not confuse Colinated Coooanut Oil with cheap «nd sticky emulsified concentrated or saponified oils, or raw cocoanut oils. There is only one genuine Colinated Cocoanut Oil nongreasy, and is compounded, only by the International Laboratories Look for the maker's wme on every bottle to secure satisfaction.) ,—2O