Page 18 Advertisements Column 4

Press, Volume LX, Issue 18230, 14 November 1924, Page 18

The Many Minor Dress Details that make "such a difference" fx. -ft*******#, ££***:*&** —ln the Widest Selection and most Moderate Prices SMART gTT.Tf HOSIERY, in all the new shades of champ*p»«. dw beige, onion, etc. ** "" "* ■"' 11 , 451 O-ll V*no ««» «u»*v« «• r —»" ■ 7/11 8/11 13/6 5/11 12/6 16/6 6/11 8/11 18/6 [ MUSJUU* Afll* —JE J3OLLAR 1/6 1/9 2/3 4/11 MERCERISED T-TfiT.T; HOSE, with fancy rib, extra good quality; putty, fawn, nigger, blade NOVELTY SILK HOSE, in two-tona lightning effects; especially smart ■ .. t PETAL GiTTHTLET, SUEDE FABRIC GLOVES, in light prey, brown, licht fawn, white NOVELTY GATTHTLET FABRIC GLOVES, with embroidered and. scalloped cu£s; grey, nigger, pastel, beavor • • • • ' NATURAL DOESKIN GAUNTLET GLOVES, 'with fringe; dependable quality; strap and dome .. PAIS PAIR PAIS PAIR PAIS DAINTY ORGANDI MUSLOT AND GTHPimE PETER PAH COLLARS, in mite Muslin and Crepe d ° l ® hl "^" 2/6 2/11 3/6 10 5/11 1/9 1/11 2/3 PATENT LEATHER BELTS, red, white, black, and brown JAPANESE OILED SHADES, in W latest 4/11 6/6 8/11 10/6 ART SILK SPORTS NETS, in all • colours; 'for the hair 1/3 2/11 A Smart Hi Is Essential FLORAL TtAVnuA*^ fanev tops—--12/6 19/6" COLOURED EMBOSSED BAGS, ia various strte»— 25/- 29/6 n POFOLAS BEADED styles ami colourings—--17/6 19/6 Just Opened An Exclusive Bange of . _ IEAOTEB BAsG»f|f§ Extra, special quaiisy, and finisted. Orte Nigger Browa Navy Black - 1 si-a - Y GRAHAM, WILSCM & SMELLIE "The House for Value" G4918 •

ESSENTIALS OF r "Reader Interest" is one thing "Reader Confidence'is another thing The first may bring extensive circulation, but the essential to make that circulation effective from the tiser's. standpoint has for years led all Christchurch newspapers in volume of advertising, it offers to advertisers in quality and volume of ckc_ buying power, confidence, and established results, is of, value to an advertiser. PRODUCES UNUSUAL RESULTS ■■■■' t .:4 The confidence which readers feel in the dependabDfar the news columns ofis reflected in the adv columns, and the great purchasing power of its produces results to advertisers which are remarkable, the essentials of successful advertising that can exist in medium are found in FIRST IN CHRISTCHURCH