ADVERTISING N.Z.

Press, Volume LX, Issue 18229, 13 November 1924, Page 13

ADVERTISING N.Z.

MISSION'S WORK IN - AMERICA.

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SAN FRANCISCO, October 20

During" tho International Exposition at San Francisco valiant efforts were initiated hy ]\lr Edmund Clifton, the resident- Commissioner-General of the New Zealand Government at San Francisco, to build up trade between tho Dominion <". nd tho United States commeßsurato with tho importance' 01 the two countries. Importers in California and tho contiguous States immediately became deeply interested in tho movement, but with tho rccsil.l ol tho Commissioner to New Zealand all this pioneering work ' was virtually nullified.

Frequent appeals were m-do by Csl:foruia for the maintenance of a LV.tiimiori- office in San Fvanciicd, and on his List visit to the Californian metrcpolij Massey, while on his way to the Imperial Conference in . London,, wasi approached on the subject, but at that time it was understood that there were financial and other difficulties v/hich prevented the'reappointment of a permanent commissioner on the Pacific • Coast, although' it had been abundantly established that profitable tradinp for New .Zealand would undoubtedly' have followed with a live business man at tho scene of opel-ac-tions.

On tho last trip of the Maune;aniii there arrived in San Francifoo Messrs John E. "NYirisloo and Claude Haigh. representing "Tours. New Zealand. Limited." with' which is incorporated "'Tho White Btar Overseas 'Mission.'' Theso'gcntlep;eh, . who aro directors of tho body which ,is under the n.uspioes of tho various Chambers of Coirinierco of New Zealand" and enjoy the patrnnage of tho Governor-General, Viscoiuit Jellicoe. carried letters of -iutroduction to several important institutions in America, and they met with a most cordial reception from all quarters of California. ...

Thoir first public apj)earance was before the San Francisco Wholesale Dairy Produce- Exchange at one of tho largest gatherings in the history of tho dairymen'of California. Following the exhibition of films depicting every'phaso of New Zealand's; dairying trade, and after hearing tho accompanying lectures by -both Mr Haigh and Mr Winsloe, tlio clwirman remarked 'that he h:id no idea that the butter industry had reached such gigantic proportions in such a -small country as ' New Zealand. ulany Americans, he said, -were fully awaro of tho superior ; quality of ,:th©. \clieeso . and ..butter .manufactured in -. New Zealand and know that it was being exported to all parte of the world. I&veral merchants, ana importers, at the close of the meeting, apwoachcd the Now Zealand' visitorsi ind asked' them numerous questions concerning tho nature of goods manufactured'in tho Dominion, irrespective of-butter -and cheese, especially canned goods. "And," said Mr.-;Winaloe, Ve were able to put them in manufacturers: in New Zealand, pro - ing' that this tour will .-lefldl ta. business between tho two countries. An unlooked-for ; development occurred when. enquiries were' made by San > Francisco" merchants:» regarding New ' Zealand as -an egg-exporting country,,aid useful data on •point was' rolunteer6d ; .by the -New Zealand director, addresse.s. of New Zealand exporters beiiig The visitors were informed that there was'.a big market for-eggs in;Anienea. . Across. -the • bay-' from ba,n is tho i beautiful city of . Berkeley, the. College city of California; and-at.-the California State .University Mr Winsloe and-. Mr -Haigh to a.n •invitation to address the U.QPO--..studr cnts-obtaining their educaticn tJiere. ;'We exhibited a. number of our funis at the. University," said Mr High subsequently, "and they .request •&a.t wo should supply tlte Univereit-j anthoritiOs with fifms - ■, for ccreemng on" the educational circuit .throughout the State. ' As this was the only , set of the kind we had with usjre mftdte arrangements _fot. a. special, set for th use of'tho University.

.. i;. .Pacific Unity. ' One-;, of the -subjects the minds of Americans at the present dal the. defence of the Rncifio, and it was'" not unnatural that when. AeN* Zealand Envoys tm mvitetion to be the guests, of the foreign:Trad® Club of San Francisco this ■ should be discussed. Mr Winsloe dealt, with '/trade relationshipsi-. and the - -, strategical; point .of the Pacific, and said: <<Q.ur xountay is tho nearest to the United States and we should W allied to one more tiian wo-' are at • present. should know more about one and reciprocatemore m trade: Wem New Zealand draw large .lmporte frora feu Frisco and we ask • the Trnde Bureau to : reciprocate '. and • take more of our products whenever possible, as we are> always open to'-trade-;. with Americans and; solicafcr enquiries. Out-of-date Publicity.

"In » the. course of . our activities m San Francisco," said'. Mr wo were rriet by Captain H. Stephenson agent for tbeJ>ommioh of: New Zealand m San Francisco. He is' the! only representative of New Zealand'in the United States, and we S Hcd that he was greatly hampered "in" his~ work by-ktck of suptho wuntry -he represents. Mr Winsloe and .l feel that the Dominion is not. conducting its publicitypropaganda, iu this , country on the right lines.. Captain Stephenson Smith TDeftybnally cGmmancis the utmost rfcspecfc .but his . office, with, date "immigration and: tourist data, .is positively : a ;.joke. brought with us a 1 'r"o'supply of literature on New Zealand, -but we have -found; that it is i all< too little to-iiieet the demand. With tv-view to developing the tourist -'traffic, the. visitors lost no opportuility "while tbsy wcig in California- of interesting people in - of tlie Dominion. There is > astonishing ignorance in .America .regarding tlie scenic beauties, of New Zealand. Undoubtedly one of the most serious hindrances in the past to tho development of American- interest in New Zealand- tours has been the uncertainty as to tho cost of trips. According to what'Mr Winsloe stated in San Francisco 'this difficulty has been overcome. He explained: Wo have arranged matters-in-such si-way here that can book : a tourist with one ticket oh a straight price' from America to New Zealand: and back, taking in.the whole of ; New Zealand, including the cost of tho steamer, -railways, motor services,-- and hotel accommodation, and this without .incurring any further expense other than tho initial, cost to tli&ytraveller. We can arrange all classes of? tours from short fishing excursions to the extensive wid comprehensive: tour of tho Dominion.The Chamber of Commerce' officials kindly give' tho New- - Zealand representatives space in their official publication for cfc' article " descriptive of New Zealand. 'Messrs; Winsloe and Haigh said they hoped :to return . to San ' Francisco ■within six months when they would give a demonstration at the* Chamber of' Commerce building. New films, were ■ to be sent by '.each passenger steamer arriving in San Fmncisco' from the Dominion. ' These films, it was hoped would, cover, all the-.potentialiti«,of tlie Daminio, . no tably industrially rand in the world of; sport. The visitors later departed. for Los "Angeles aiid Sail cn their, way., through the Middle W"4t to Chicago York. Thev will • nrobahly return West, via C&nada •' One. of; those who took a prominent

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paTt in the gathering at the Ban Francisco Dairy Exchange was Mr \rthur L. Ipswitch, & veil-known importer and exporter-of San FranciscoAfter less than an hour s interview with Haigh. and Winsloe he sent «i cable order for 6000 cases-of croods from Now 1 tor distribution. in various, parte of the . aid before the New Zcalanders left San Francisco he went into details with the object of importing Oanter-buryk-mb and tongues, stating that he was interested in. importing-eggs, canned gocds, kauri gum, ■ New Zealand for' skins, New Zealand; • rugs, toheroa soups, as well as butter and. cheese. Ho has already handled New Zealand butter on a large scale. '"The meeting, at the Daii-y ; Exchange was a great/success,"., he 6aid. ■'lt -was a revelation and an .eye-opener to the American business man. "We had never dreamed that the Now Zealand factories had reached such great efficiency as was revealed by the address and £lm exhibition given' by tie trade envoys. • We are interested in shipping .dried fruits, canned goods and vegetables to New Zealand. Wo are also anxious-to reciprocate-by • importing; New Zealand produce."