BETTER ADVERTISING FOR CHRISTCHURCH BUSINESSES.

Press, Volume LVI, Issue 16858, 11 June 1920, Page 7

BETTER ADVERTISING FOR CHRISTCHURCH BUSINESSES.

LEADING AGENCY OPENS BRANCH IN THIS crrr. MODERN PUBLICITY METHODS FOR DEVELOPING TRADE. No longer are Christchurch business men to be at a disadvantage in advertising matters when compared to tneir conlierca in Auckland and Wellington. At la 3t a progressive advertising agcncy, backed by a iong list of successful publicity campaigns has opened a branch in this city, and merchants have at hand all this agency's resources and experience for planning and conducting their advertising. Iho wellknown Goldberg Adveitismg Agency has opened branch offices at *523 Colombo stroet, where they will plan, write, ana design advertising to bring the same successful results as havo distinguished their work in Wellington, Auckland,, and Sydney. The remarkable growth of the Goldberg Advertising Agency, since its mception some eight years ago, is the best guarantee of its ability to competently handle the advertising of its clients. It was in 1912, after considerable experience in the advertising fields of England and America, that Mr Frank Goldberg laid the foundation in Wellington of what is now one of the largest, if not tho largest advertising agencies in Australasia. The staff then consisted of one girl—a typiste; now it numbers over- thirty experts. Offices are maintained in Auckland, Wellington, Christchurch, and Sydney, with capable representation in England and the United States. Where the clients then numbered one, to-day they exceed iivo hundred, and over £50,000 is "placed' 1 in advertising appropriations in this Dominion alone. Needless to remark, all this could not havo been accomplished, had not the Goldberg Advertising Agency possessed "the ability to secure results" —the only tangible evidence worthy of considera/lion when selecting an agent to handle your advertising. This Agency works in a systematic manner tnat enables the smallest advertiser to obtain an advertising service in proportion to his requirements at a fee also in proportion; while tho largo advertiser, spending many thousands of pounds annually, also has at his disposal the resources of a staff of skilled copy writers and artists to ensure full return for every penny ho spends. Advertisers desiring to improve the returns from their publicity J will be well advised to comtaunicate with Christchurch branch of the Goldbery Advertising Agency, 623 Colombo street—a proceeding which carries- no obligation, but which will probably result in a material improvement in returns from their advertising. 6