Page 8 Advertisements Column 1

Press, Volume LV, Issue 16420, 14 January 1919, Page 8

| —-J H America's Finest Watch [sri Howard Watches have earned ajjj an enviable and world-wide E9 [nS reputation for reliability and Ira Pri] accuracy, particularly on the STll {OS great railroads of America. ?rg Howard Watches are also njja an] used by leading scientific men SQ] QJS and by others to whom accu- §5 jgg rate time to a fraction of a nra Sn] second is of importance. QJ'S Xo newspaper advertisement jfra can convey to you the won- rygj 2Tl] derful qualities of a Howard alii JU? Watch, you need to see one jn= to really appreciate its beau- fijgj hnl tiful construction. 50] [U§ Call and inspect and let us E]pj explain to you why you qjp arjj should wear a Howard. affl THE HOWARD SPECIAL [Jc? Silver Hunting Case, 17 [Ocj ep Jewelled movement, £5/10/- =Qj Jajl Others in stock up to £40 bra OjjE] Every Howard Watch is ryp supplied in a handsome qjh 3D Mahogany Case suitable for SO] Presentation. 1 Stewart Dawson's 1 o{s Stewart Dawson's Corner gS gjj CHRISTCHURCH gj

More economical than cough mixtures or syrups is NAZOL. Eighteenpence buys sixty doses—more than three a penny. No cold is NAZOLproof. 2

! If you were a Race Driver I ! what tubes would you use? I Yon would hustle your car around tracks at 100 milss per hour—stake - your Tory life on the strength and endurance of the tubes yon had chosen I Before you started, you would take no chance* on equipment. You'd I investigate—and buy the best! I "You'd find that, reuses stock Goodrich I Brown Inner Tubes. H can rely on them ! Goodrich Brown Inner "Tube# will i* jaslM nrach for jomr customers' H j Goodrich Tubes | ye best In any case I idgeon & Coy, ;«£Sir I ' Zealand Distributors

STOPPED ADVERTISING AND LOST BUSINESS. : ♦ Some fifteen years ago the 'wellknown soap firm, A. and F. Pears Company, of England, believing that their/publicity had earned an invulnerable place for their»j>roduct, and was 110 longer necessary—ceased advertising (says "Publicity") • For six months no Pears advertising appeared. and in that period the company had lost 35 per cent, of its business. It was estimated it cost the company !i,500,000d01. over and above its regular publicity schedule to rectify this error and get back where it was beforo tho experiment.H Efficient in k I PERFORMANCE 9 Beautiful in ■ APPEARANCE 8 Notable in I VALUE B Solid Gold. Fully ■ Jewelled 1 7/15/-to 47/10/1 248,250.252 High St. 1 ra CHRISTCHURCH J|