Page 5 Advertisements Column 2

Press, Volume LIV, Issue 16167, 22 March 1918, Page 5

The"Popular Entertainer The mostpopalar of all musical Instruments is undoubtedly the Gramophone. It trings.. to any home thn world's greatest musical talent and is an endless soorce of enjoyment. There are three leading makes of Gramophones that far surpass all. others in tone and qaality—the most essential point of a Gramopbooe. These three leaders art tie Sonora New Edison His Master's Voice We stock the- three makes in -table and cabinet models, at all prices. You are weloame to call and hear them is our Gramophone Padoors. TfohtJ7rar>eis £t4

OUR WEEKLY PAPERS.

INCREASE IN PRICE. On and after April 2nd next, and until further notice, tho price of "The Weekly Press and K-eferee" will be raised to Sd per single copy. The • subscription rates have been lixed as follows: — PREPAID. £1 10s per annum lCs per half-year 9s 6d per quarter, BOOKED. £1 16s per annum 16s per half-year 3b 6d per quarter Postage extra to places outside the Dominion only. Tho necessity for tho increase has been forced upon tho proprietors of "The Weekly Press and Referee" and other weekly papers by the enormous increase in the landed cost of news printing paper, which has now reached over 300 per cent, on tho pre-war price. The raw materials use<f in produc-. tion have uUo advanced very considerably. "The Weekly Press and Referee" cannot now be sold for 6d per copy without serious loss. The increaye decided upon does not by any mean- recoup tho proprietors tho enormously increased cost, but they desire to intimat* that they are prepared to share tho burden with their readers until the position again becomes normal. ' It wjll be not;ced that substantial concessions are made to regular subscribers, and wc need scarcely point out to those of our readers who have boon purchising "The Weekly Pre>« and Referee" casually that it will be to their interests now •to b«come regular subscribers. .