PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten replies to an advertisement in a newspaper with a quantity circulation. Advertisers in "The Press" consider not how many, but WHO ARE THEY. The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividend-paying circulation. Sales result from reaching the EIGHT reader.
Permanent link to this item
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https://paperspast.natlib.govt.nz/newspapers/CHP19180315.2.89.2
Bibliographic details
Ngā taipitopito pukapuka
Press, Volume LIV, Issue 16161, 15 March 1918, Page 9
Word count
Tapeke kupu
72Page 9 Advertisements Column 2 Press, Volume LIV, Issue 16161, 15 March 1918, Page 9
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Acknowledgements
Ngā mihi
This newspaper was digitised in partnership with Christchurch City Libraries.
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