PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten replies to an advertisement in a newspaper with a quantity circulation. Advertisers in "The Press" consider not how many, but WHO Ali rl THEY. The growing demand for space in "The Press"' proves that buyers ot advertising know how to take advantage of a dividend-paving circulation. Salei result- Irom itachiDg the RIGHT reader.
Permanent link to this item
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https://paperspast.natlib.govt.nz/newspapers/CHP19180313.2.13.3
Bibliographic details
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Press, Volume LIV, Issue 16159, 13 March 1918, Page 3
Word count
Tapeke kupu
73Page 3 Advertisements Column 3 Press, Volume LIV, Issue 16159, 13 March 1918, Page 3
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Acknowledgements
Ngā mihi
This newspaper was digitised in partnership with Christchurch City Libraries.
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