Page 4 Advertisements Column 2

Press, Volume L, Issue 15037, 4 August 1914, Page 4

Some Facts and a Moral WENTY-FIVE years ago * gocd bicycle cost /■JJ £25 new. About that time tieycles began to advertised in the general Press instead of in the cycling papers alone. By spending large Bums in advertising, bicycle manufacturers Were able to reduce the by 50% at one stroke; anil even after that by smaller degrees. Sucb inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive mat hinery to make them could not be sold at popular prices if it were not [or the large output made potable by Advertising. If Advertising makes these things cheap, is it not obvious that the same thing must apply to advertised commoditiea in general? The Manufacturer of advertised goods is compelled, in self-protection, to keep up the quality-, of them: otherwise he would lose his trade. Moral The Advertisements in this.paper are your best and safest shopping guide. They show you where Quality and Good Value are to be found. ACETYLENE LIGHTING Messrs. TAYLOR & OAKLEY Ltd. have just placed upon t. c market their New" Lion" Patent Automatic, Absolutely Valveiess, Tapfess Acetylene Generator The cost of this machine is only one-hail that of any other machine at presets* on the market. . . It may be seen working daily at their Show Rooms, 643 COLOMBO STREET A Guarantee foi» Perfect Working given with each "' mac hi no