Page 4 Advertisements Column 4

Press, Volume L, Issue 14984, 3 June 1914, Page 4

Some Facts and a Moral jP&mB? WENTY-FTVE years ago a good bicycle cost £W 525 new. About that time licycles began to '■ advertised in the general Press instead of in the cycling papers alone. By spending large sums in advertising, bicycle manufacturers w.re able / to reduce the prices—f rst by 50% at one stroke; and even after that by smaller degrees. Such inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive machinery to make them could not be *o!d at popular prices if it were not for the large output made possible by Advertising. If Advertising makes these things cheap, is il not obvious that the same thing must apply to advertised commodities in general ? The Manufacturer of advertised goods is compelled, in self-protection, to up the quality of them: otherwise he would lose his trade. Moral The Advertisements in this paper, are your best and safest shopping guide. They show you where Quality and Good Value are to be found.